当代银行业环境企业社会责任战略

Kyriakos Riskos, P. Dekoulou, George Tsourvakas
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引用次数: 2

摘要

本章探讨金融机构如何有效实施环境企业社会责任战略,为全球社会的福祉和可持续发展做出贡献。特别是,希腊银行业的领头羊比雷埃夫斯银行的案例得到了广泛的分析。分析表明,通过立即有效地应对环境和其他社会问题,比雷埃夫斯银行充分意识到组织迫切需要将企业社会责任理念融入其战略和业务活动中。
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Contemporary Environmental CSR Strategies in the Banking Sector
The chapter explores how a financial institution can effectively implement environmental CSR strategies that contribute to the wellbeing and sustainable development of the global community. In particular, the case of Piraeus Bank, a leading player of the banking sector in Greece, has been extensively analyzed. The analysis demonstrates that by immediately and effectively responding to environmental and other social issues, Piraeus Bank is fully aware of the imperative need for an organization to integrate CSR notion in its strategy and business activity.
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