基于阅读类型视角的移动读者延续意向研究

2015 IEEE 12th International Conference on e-Business Engineering Pub Date : 2015-10-23 DOI:10.1109/ICEBE.2015.56

Xiao Jiang

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引用次数: 1

摘要

读者的持续使用是移动阅读发展的基础。本文对移动读者的继续阅读意愿进行了实证研究。移动读者可以分为四类:信息读者、文化读者、娱乐读者和研究读者。本文采用结构方程模型对影响主要三类移动读者继续阅读意愿的因素进行实证分析。结果表明，三种类型的读者群体的影响因素及其意义有所不同。

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Research on mobile readers' continuance intention: A reading type perspective

Readers' continuance use is the basis for the development of mobile reading. This paper conducted an empirical research on mobile readers' continuance intention. The mobile readers are categorized into four groups: information readers, culture readers, recreation readers and research readers. Structural equation modeling is employed to empirically identify the factors that influence the main three types of mobile readers' continuance intention. The results show that, the factors and their significance are different in the three types of reader groups.

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2015 IEEE 12th International Conference on e-Business Engineering

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