Tools to promote the visibility of USARB researchers and assess the impact of scientific production

The paper encompasses the main stages and tools for increasing the visibility of the scientific product, as well as increasing the international rating of the university. The processes of increasing visibility are punctuated, thus increasing one's own rating and the chances of success in academic work. The promotion of the scientific product of the universities is carried out through institutional digital repositories, digital libraries, open libraries, academic social networks, etc.