附言

Scatter 2 Pub Date : 1963-03-01 DOI:10.2307/j.ctvc776wt.11
James P. Woodard
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引用次数: 0

摘要

后记将这本书的故事延伸到当代,并倾向于总结。物质文化的变化不仅推动了从农村向城镇的大规模迁移,还改变了20世纪上半叶成年的巴西人的生活,因为新的消费品、新的行为模式和新的生活方式已经融入日常生活,成为常规。曾经看起来国际化的消费者行为习惯变成了巴西式的——伍达德称之为“巴西化”的过程。新的消费文化的各个方面,即使它们成为巴西的一部分,并对巴西的重塑做出了贡献,也开始与巴西的特定地区,特定的城市和其中的某些地区联系起来。更大的消费文化也被认定为特定的巴西人,无论是在全国范围内、地区内,还是在城市东南部的有利角落里。
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POSTSCRIPT
The postscript extends the story of the book into the contemporary moment and gestures towards a summary. Changes in material culture not only fueled the mass migration out of the countryside into cities and towns, it transformed the lives of Brazilians who came of age in the first half of the twentieth century as new consumer goods, new patterns of behavior, and new ways of being in the world became so incorporated into everyday life as to be routine. The consumer practices and behaviors that once seemed international became Brazilian—a process Woodard calls “Brazilianization.” Aspects of the new culture of consumption, even as they became Brazilian and contributed to Brazil’s remaking, came to be identified especially with specific parts of the country, with select cities and certain locales within them. So too was the larger consumer culture identified with particular Brazilians, nationally, regionally, and within favored corners of the urban southeast.
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