理想的未来:优步在温尼伯的形象制作

S. Gibbings, Jessica Taylor
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引用次数: 4

摘要

本文通过对公共领域沟通的考察,调查了围绕优步即将抵达温尼伯的社会技术想象。我们研究了演员如何调动他们的沟通资源,以努力带来网约车或使其远离。对于一些支持者来说,叫车技术的重要性比不上优步树立温尼伯创新城市形象的象征价值。媒体的报道将创新和优步与温尼伯的焦虑进行了对比,温尼伯担心落后于其他城市,其出租车行业的声誉被困在过去。这些关于温尼伯未来的愿景,是针对一个默默无言的白人中产阶级城市居民的。虽然温尼伯的交通运输业是由作为出租车司机的种族化移民男性和作为乘客的土著妇女的社会定位经验所塑造的,但这些演员塑造想象的能力较小。我们的分析表明,像温尼伯这样的城市将优步视为一种塑造形象的产品,而不是为市民提供有益的服务。
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A Desirable Future: Uber as Image-Making in Winnipeg
This paper investigates the sociotechnical imaginary surrounding Uber’s supposedly imminent arrival in Winnipeg, through an examination of communication in the public sphere. We examine how actors mobilized their communicative resources in efforts to either bring ride-hailing or keep it away. For some advocates, ride-hailing technology was less important than Uber’s symbolic value of building Winnipeg’s image as an innovative city. Media coverage contrasted innovation and Uber with Winnipeg’s anxieties about being behind other cities and its taxi industry’s reputation as stuck in the past. These visions of Winnipeg’s future addressed an unspoken White, middle-class city dweller. While Winnipeg’s transportation industry was shaped by the socially located experiences of racialized immigrant men as taxi drivers and Indigenous women as passengers, these actors had less power to shape the imaginary. Our analysis suggests that cities like Winnipeg view Uber as an image-making product as much as a beneficial service for their citizens.
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