Maksymalne zbliżenie do słuchacza. Kategoria potoczności w radiowych serwisach informacyjnych

Maximizing closeness to the listener. The category of current language in the radio news Summary Post-modernistic informative models used in commercial media are becoming increasingly more informal. Therefore, there is a growing tendency in resorting to a more colloquial language. This has been proven not only by the non-formal accounts of the reporters but also by radio presenters’ verbalized speeches. Qualitative research of Radio ZET “Wiadomości” (eng. “The News”) (raging from 6th May 2019 until 2nd June 2019) enables us to reconstruct an informal view of the world portrayed in media, and determine particular areas in which colloquialisms are most often seen. They authenticate the message and make it more effortless. However, at the same time, they lead to stereotypization and superficiality. These seem to have an impact on the functions of informal language in media. Besides the well-known informative one, they contribute to the reduction of the distance between an addresser and an addressee, as well as increase entertainment value and persuasiveness.