COMPELLING BUSINESS NEED FRAMEWORK FOR DRIVING EMPLOYEES’ ENGAGEMENT

In the today’s economy that is constantly disrupted and challenged it is important to have motivated and engaged employees as they contribute more to the business in terms of productivity, they are more committed and create higher customer satisfaction. Unfortunately, many companies fail at the very beginning of the journey by not succeeding to onboard employees and get their buy-in for the business strategy. The aim of the article is to outline a specific and practical step-by-step framework for generating employees’ engagement, not only in executing strategy, but also throughout their active participation in creating it – all enriched by illustrative case study.