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BRAND PROMOTION OF THE COMPANY OF THE MOBILE COMMUNICATION OPERATOR IN THE REGIONAL MARKET 移动通信运营商公司在区域市场的品牌推广
Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.1
Evgeniya Yazovskikh, O. Yatsenko
Nowadays it is not enough for the company to provide maximum services in order to function successfully; it is important to gain a foothold in consumers’ minds as a successful brand on the one hand, and the company that you can trust on the other. In this regard, brand promotion has become a prerequisite for long-term and successful business in the market, meeting the consumers ‘needs. A high level of brand recognition is a significant factor in making a profit. After the aggressive advertising campaign, a long-term effect of brand recognition in the market is possible. A satisfied loyal consumer will produce word-of-mouth advertising himself, tell friends and acquaintances about the brand, promoting it. One of best examples of brand promotion is a telecommunications sector. It plays a crucial role in developing world trade, exchanging scientific knowledge and enhancing the country’s innovative potential. Today at the stage of world economy globalization, the telecommunications sector is a key driver for the growth of scientific and technological progress, the development of international trade and the economic development of the country as a whole. The number of users of these services is constantly growing. The analysis of marketing activities of the company “Telecom” to promote the brand revealed the following: since 2008, the company has been a multi-service telecom operator providing telecommunication services in Yekaterinburg and other cities and towns of the Urals Federal District (Internet connection, data transfer, virtual private network organization, business application protection and etc.).
如今,公司仅仅提供最大限度的服务来成功运作是不够的;一方面,作为一个成功的品牌在消费者心中站稳脚跟,另一方面,作为一个你可以信任的公司,这一点很重要。在这方面,品牌推广已经成为企业在市场上长期成功的先决条件,满足了消费者的需求。高水平的品牌认知度是盈利的重要因素。在积极的广告活动之后,品牌在市场上的长期认知度是可能的。一个满意的忠实消费者会自己做口碑广告,告诉朋友和熟人关于这个品牌,推广它。品牌推广的最好例子之一是电信行业。它在发展世界贸易、交流科学知识和增强国家创新潜力方面发挥着至关重要的作用。在世界经济全球化的今天,电信行业是推动科技进步、国际贸易发展和国家整体经济发展的重要力量。这些服务的用户数量在不断增长。对“电信”公司推广品牌的营销活动分析显示:自2008年以来,该公司已成为在叶卡捷琳堡和乌拉尔联邦区其他城镇提供电信服务的多业务电信运营商(互联网连接,数据传输,虚拟专网组织,业务应用保护等)。
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引用次数: 0
THE ROLE OF PUSH AND PULL MOTIVATIONS IN BRANDING FOR RURAL TOURISM: LAKE TISZA COMPLEX PROJECT 推拉动机在乡村旅游品牌化中的作用:湖tisza综合体项目
Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.121
Damla Bal, É. Erdélyi
The aim of this study is to understand the push and pull travel motivations of domestic tourists in Hungary and examine its importance in building a positive destination brand of Lake Tisza region that will affect the decision process of the individuals. An interview was done with Tisza office to have a closer look to the development project of Lake Tisza; the existing brand image of the region was examined through destination observation and several on-site interviews. The data, collected through an online questionnaire and analysed using different statistical methods, shows that the push motivation which is relaxing away from the ordinary life is the most important for the domestic tourists in Hungary; nevertheless, the pull motivations are the basis which triggers the push motivations. It is suggested to brand the destination attributes of Lake Tisza region as a way of relaxing away from the ordinary life.
本研究的目的是了解匈牙利国内游客的推拉旅游动机,并检验其在建立Tisza湖地区积极的目的地品牌方面的重要性,这将影响个人的决策过程。为了更深入地了解Tisza湖的开发项目,我们对Tisza办公室进行了采访;通过目的地观察和几次现场采访,检查了该地区现有的品牌形象。通过在线问卷调查收集数据,并采用不同的统计方法进行分析,结果表明,匈牙利国内游客最看重的是远离日常生活的放松动机;然而,拉动动机是触发推动动机的基础。建议将天湖地区的目的地属性打造成一种远离日常生活的放松方式。
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引用次数: 0
INNOVATION AND CREATIVITY AS A PREREQUISITE TO SUSTAINABLE COMPETITIVE ADVANTAGES 创新和创造力是持续竞争优势的先决条件
Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.157
M. Nedović, Sandra Mrvica Mađarac, Ivona Bajić Sabljo
Innovation and creativity represents the key assumption when creating competitive advantage for any of the market participant. It is quite sure that without creativity and innovative products and services that already exist or are about to appear at the market, it’s not possible to achieve a long-term competitive advantage. The turbulent market and the increasingly demanding consumers who have become picky in the mass of products and services that do meet the same need, presently the added value and unique characteristics of the products and services have become crucial when choosing a product. The purpose of the paper is to highlight the importance of introducing competitive characteristics to products and services as well as introducing innovations to Croatian companies. The aim of this paper is to indicate that there is a room for improvement when it comes to competitiveness and innovation in the Republic of Croatia, as well as for the future predictions within this area. The research methodology is based on the application of analysis and synthesis methods, and methods of comparison and descriptive methods.
创新和创造力代表了为任何市场参与者创造竞争优势的关键假设。可以肯定的是,如果没有创造力和已经存在或即将出现在市场上的创新产品和服务,就不可能获得长期的竞争优势。随着市场的动荡,消费者的要求越来越高,他们在大量满足相同需求的产品和服务中变得挑剔,目前产品和服务的附加值和独特性已经成为选择产品的关键。本文的目的是强调将竞争特征引入产品和服务以及向克罗地亚公司引入创新的重要性。本文的目的是指出,在克罗地亚共和国的竞争力和创新方面,以及在这一领域内的未来预测,都有改进的余地。研究方法主要是运用分析和综合方法,比较和描述方法。
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引用次数: 0
THE SOCIOLOGICAL REALITY OF THE HOMO INTERNETICUS 因特网人的社会学现实
Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.67
Bogdan Nadolu, Delia Nadolu
The digitalisation of the everyday life has become a common reality for more than a half of the global population. To be connected 24/7 on several devices, to be at only one click/touch away from a huge amount of digital contents, to be available for interactions with almost any users from around the globe have become common facts. The insertion of the communication technology in our daily life is higher and deeper than never before. Into this paper, it was followed to identify the main sociological dimensions of the so-called Homo Interneticus – a new manifestation of the human being on the base of the new communication technologies. What are the main advantages of HI? But the disadvantages? Did we lose something from our human essence by the digitalisation of our existence?
日常生活的数字化已经成为全球一半以上人口的共同现实。在多个设备上全天候保持连接,只需点击一下就可以接触到大量的数字内容,可以与来自全球的几乎任何用户进行互动,这些都已成为普遍的事实。通信技术在我们日常生活中的嵌入比以往任何时候都要高、都要深。在此基础上,本文对基于新传播技术的人的新表现——互联网人(Homo Interneticus)的主要社会学维度进行了界定。HI的主要优点是什么?但是缺点呢?我们是否因为存在的数字化而失去了人性的本质?
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引用次数: 0
COMPELLING BUSINESS NEED FRAMEWORK FOR DRIVING EMPLOYEES’ ENGAGEMENT 引人注目的业务需求框架,以推动员工的参与
Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.95
T. Jovanović
In the today’s economy that is constantly disrupted and challenged it is important to have motivated and engaged employees as they contribute more to the business in terms of productivity, they are more committed and create higher customer satisfaction. Unfortunately, many companies fail at the very beginning of the journey by not succeeding to onboard employees and get their buy-in for the business strategy. The aim of the article is to outline a specific and practical step-by-step framework for generating employees’ engagement, not only in executing strategy, but also throughout their active participation in creating it – all enriched by illustrative case study.
在当今不断受到干扰和挑战的经济中,拥有积极主动的员工非常重要,因为他们在生产力方面为企业做出了更多贡献,他们更加忠诚,并创造了更高的客户满意度。不幸的是,许多公司一开始就失败了,因为他们没有成功地吸引员工,也没有得到他们对商业战略的支持。本文的目的是概述一个具体而实用的逐步框架,以产生员工的参与,不仅在执行战略,而且在整个过程中,他们积极参与创造它-所有通过说明性案例研究丰富。
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引用次数: 0
IS THERE A CONSISTENCY IN THE EU’S APPROACH TOWARDS INVESTMENT ARBITRATION? 欧盟对投资仲裁的态度是否一致?
Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.111
Ines Medić, Mia Grgić
The history of the European Union’s unease on the anti-arbitration policy is long. It dates back in 2007 and the Lisbon Treaty which transferred competence for concluding treaties from the Member States (MSs) to the European Union. In 2019 it is hard to find someone in legal circles who doesn’t know about the famous and controversial Achmea judgment. Court of Justice of the European Union (CJEU) played hard on this topic, although Advocate General and the national court of MSs had different and thoroughly argumented opinions. By this judgment, all arbitration clauses in intra-EU BITs have been invalidated. On the other hand, CJEU didn’t offer an adequate alternative for invalid arbitration clauses, nor answered on the question of substantive protection, which is provided by intra-EU BITs. More controversially, in Opinion 1/17 Court declared CETA’s provision on dispute settlement valid and EU friendly. The reaction of the MSs almost validated CJEU’s intervention into, by then, so carefully built mosaic of investment dispute settlements. Whether it has been given under the pressure of the Commission or at the initiative of MSs, together with the respective judgment, it was an impulsive move. In this Article, the Authors are going to explain how did the Achmea judgment disturbed the internal market and why the past system was more investment-friendly.
欧盟对反仲裁政策的不安由来已久。这要追溯到2007年的《里斯本条约》,该条约将成员国缔结条约的权限移交给了欧盟。2019年,法律界很难找到不知道著名而有争议的阿赫米亚判决的人。欧洲联盟法院(CJEU)在这个问题上表现得很强硬,尽管总检察长和MSs国家法院的意见不同,但却有充分的争论。根据这一判决,欧盟内部双边投资协定中的所有仲裁条款均无效。另一方面,对于无效仲裁条款,欧洲法院没有提供足够的替代方案,也没有回答欧盟内部双边投资协定提供的实质性保护问题。更有争议的是,在第1/17号法院意见中,法院宣布CETA关于争端解决的条款有效且对欧盟友好。欧盟成员国的反应几乎证实了欧盟当时对精心构建的投资争端解决机制的干预。不管这是在委员会的压力下作出的,还是在ms的主动下作出的,加上各自的判断,这都是一个冲动的举动。在本文中,作者将解释Achmea判决是如何扰乱国内市场的,以及为什么过去的制度更有利于投资。
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引用次数: 0
STRATEGIC DEFENCE IMPLICATIONS OF HAZARDOUS MATERIAL TRANSPORT 危险物质运输对战略防御的影响
Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.147
Mohamed Alhudaidi, D. Ilić, Marko Gnjatović
The topic of hazardous material management and transport, especially nuclear waste, is gaining even more importance in theoretical and professional research, as well as in the everyday life in the EU countries, since the awareness of environmental protection and safety is on the rise. Nevertheless, the implications of transport of nuclear waste are an increasing concern of other European countries (non EU), especially in the Balkans. Furthermore, this topic has significant political and security implications on the global level, since nuclear waste storage and transport is prone to potential terrorist attacks. This paper analyses current approaches to nuclear waste management and transport in terms of its influence on the global security and proposes a model for transportation cycle that has implications on the security of the EU countries and the Balkan, non EU, countries.
随着环境保护和安全意识的提高,危险物质的管理和运输,特别是核废料,在理论和专业研究以及在欧盟国家的日常生活中越来越重要。然而,其他欧洲国家(非欧盟国家),特别是巴尔干国家日益关注核废料运输所涉问题。此外,这一专题在全球一级具有重大的政治和安全影响,因为核废料的储存和运输容易受到潜在的恐怖主义袭击。本文分析了目前核废料管理和运输的方法对全球安全的影响,并提出了一个对欧盟国家和巴尔干地区、非欧盟国家的安全有影响的运输周期模型。
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引用次数: 0
ANTI-MONEY LAUNDERING POLICIES IN THE FINANCIAL SECTOR 金融部门的反洗钱政策
Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.89
Vania Nestorova
Money laundering is one of the most significant risks that threaten the financial systems at national and international level. Efforts to curb this phenomenon have a history of about thirty years and have undergone major developments. In condition of expanding of the globalization into various spheres of economic and social life and the rapid pace of entering of the technology, the dynamics in the development of the anti-money laundering policies reflects the need for greater protection of countries’ financial systems against the entry of criminally acquired funds and for better risk management. This presentation traces the updating of international standards for combating money laundering in the last decade and their upgrading with new measures, which to meet the challenges of nowadays reality. Objects of analysis are the policies of particular importance for financial institutions, which aim to ensure the stability of financial systems. The Standards of the Financial Action Task Force, as well as the 4th and 5th Directives of the European Union, are considered as main accents of the paper.
洗钱是威胁国家和国际金融体系的最重大风险之一。遏制这一现象的努力已有大约30年的历史,并经历了重大发展。在全球化向经济和社会生活的各个领域扩展以及技术进入的快速步伐的情况下,反洗钱政策的发展动态反映出需要加强对各国金融体系的保护,防止犯罪所得资金的进入,并需要更好地管理风险。本报告回顾了过去十年来打击洗钱的国际标准的更新情况,并介绍了为应付当今现实的挑战而采取的新措施。分析的对象是对金融机构特别重要的政策,其目的是确保金融体系的稳定。金融行动特别工作组的标准以及欧盟的第4和第5指令被认为是该文件的主要重点。
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引用次数: 0
GREEN TRANSPORT – THE USAGE OF ELECTRIC SCOOTER FOR PUBLIC TRANSPORT IN TOWNS 绿色交通——城镇公共交通使用电动滑板车
Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.37
Anton Vorina, Gabi Čakš, J. Županec, Škocjan Škocjan Slovenia Osnovna šola Frana Metelka Škocjan
In recent years, we are seeing more and more scooters powered by an electric motor on the roads. They flooded the streets of every city and town. They have become extremely popular among children and adults. Their multiplicity raises many questions, comparisons, doubts and challenges. The aim of the paper is to answer the four research questions: 1. How long does one rechargeable scooter battery last? 2. Which (European) countries prohibit the use of electric scooters? 3. Will electric roadways reduce traffic jams? 4. What are the rental possibilities of electric scooters in Slovenia? The data will be obtained through desktop research. For collecting data, we will use the internet resources. We found out that in Slovenia there still exist unspecified regulations for driving/using the electric scooter. On the other hand, in Germany, the users of electric scooters should respect very strict state regulations for driving the electric scooter.
近年来,我们在路上看到越来越多的电动滑板车。他们淹没了每个城镇的街道。它们在儿童和成人中非常受欢迎。它们的多样性引发了许多问题、比较、怀疑和挑战。本文的目的是回答四个研究问题:1。一个充电电池可以使用多长时间?2. 哪些(欧洲)国家禁止使用电动滑板车?3.电动道路会减少交通堵塞吗?4. 在斯洛文尼亚租电动滑板车的可能性有多大?数据将通过桌面研究获得。为了收集数据,我们将使用互联网资源。我们发现,在斯洛文尼亚,驾驶/使用电动滑板车仍然存在未明确的规定。另一方面,在德国,电动滑板车的使用者在驾驶电动滑板车时应该遵守非常严格的国家规定。
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引用次数: 0
APPLYING THE URBAN FUTURES METHODOLOGY FOR EVALUATING THE METROPOLITAN DEVELOPMENT IN TIMISOARA, ROMANIA 应用城市未来方法评价罗马尼亚蒂米什瓦拉的都市发展
Pub Date : 1900-01-01 DOI: 10.31410/limen.2019.59
Bogdan Nadolu, Delia Nadolu
Timisoara is one of the first five city from Romania, an important Growing Pole in DKMT Euro-region. Timisoara is also into an inner-periphery, among four European capital, Bucharest, Belgrade, Budapest, and Wien that are less than 600 km away. After the political change from 1990 the entire country was massive affected by economic, social, cultural and juridical reconfiguration. During 1990s the city has to deal with a significant population lose, due urban sprawl, negative birth rate and outmigration. Nowadays the municipality try to strengthen the Timisoara’s resilience by developing the metropolitan area. This paper present how can be used the Urban Futures Methodology to evaluate the sustainability of public policies, actions, measures applied toward the transform the city into a metropole. This work was supported by a grant of the Romanian National Authority for Scientific Research and Innovation, CCCDI-UEFISCDI, project number 66/2017 COFUND-ENSUF-3S RECIPE (1), within PNCDI III.
蒂米什瓦拉是罗马尼亚首批五大城市之一,是国民党欧洲区重要的增长极。蒂米什瓦拉也处于内部边缘,与布加勒斯特、贝尔格莱德、布达佩斯和维也纳这四个欧洲首都相距不到600公里。在1990年的政治变革之后,整个国家受到经济、社会、文化和司法改革的巨大影响。在20世纪90年代,由于城市扩张,负出生率和外迁,该市不得不应对大量人口流失。如今,市政当局试图通过发展大都市区来加强蒂米什瓦拉的复原力。本文介绍了如何使用城市未来方法论来评估城市向大都市转型所采取的公共政策、行动和措施的可持续性。这项工作得到了罗马尼亚国家科学研究与创新局(CCCDI-UEFISCDI)的资助,项目编号66/2017 cofund - ensf - 3s RECIPE(1),在PNCDI III中。
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引用次数: 0
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5th LIMEN Conference Proceedings (part of LIMEN conference collection)
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