基于共引的信任与不信任传播研究

Yan Zhu, Yan Li, Yanfei Ren
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引用次数: 3

摘要

客户对客户业务的蓬勃发展使信任与不信任问题凸显出来。在这种背景下,一个关键问题是信任和不信任是如何在彼此之间没有任何互动的人之间传播的,但关于这一结局的研究很少。因此,本文试图通过研究信任与不信任的传播来填补这一研究空白。本研究提出共引作为一种合适的传播方式,构建了信任与不信任的信念矩阵,并设计了算法进行实验。结果表明,信任和不信任存在两个不同的维度,共引有利于信任和不信任的传播,而不信任有利于信任传播的准确性和有效性。
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Research on propagation of trust and distrust by means of co-citation
The prosperous development of the customer to customer business has made trust and distrust salient. In this background, a key question is how trust and distrust propagate themselves among people who do not have previous interactions with each other, yet little research has been conducted towards this ending. Therefore, this paper attempts to fill the research gap by studying the propagation of trust and distrust. This study proposes co-citation as an appropriate means of propagation, constructs a belief matrix relating trust and distrust, and designs an algorithm by which an experiment is conducted. The results show that trust and distrust are in two distinct dimensions, co-citation is appropriate for propagating trust and distrust, and distrust is useful to make trust propagated more accurately and efficiently.
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