Utilization of Song and Music Creation in the Digital Era Through Role and Strategy of Collective Management Organizations

Songs and music for human life have economic value, so songwriters and music have the right to benefit from the economic value. The creator or copyright holder often cannot maintain his own rights and submit to the Collective Management Organization whose duty is to collect royalties and then distribute to those who are entitled. The collection of existing royalties is still done manually with a wholesale system so that it often causes problems between song and music users and Collective Management Organization. With the presence of digital technology, it will certainly be easier to determine the amount of royalty that will be collected and distributed. By using digital technology, collecting royalties can be more transparent and provide legal certainty. As the results, it is found that song and music users prefer to use digital technology because it is clear that the obligation must be paid by the user, and transparent to the creator or copyright holder.