{"title":"促销印刷品:小册子","authors":"N.S. Tsarskyi, A. Lukina","doi":"10.47813/rosnio-ii.2023.8.267-273","DOIUrl":null,"url":null,"abstract":". The article actualizes the importance of the booklet as one of the types of printing products that helps to overcome advertising inertia. From a theoretical point of view, it examines the views of scholars and practitioners on the methods and approaches to compiling an advertising booklet. The fundamental principles of compiling an advertising booklet are revealed. Universal features of Publisher software application are described. The process of designing a booklet is presented in practical terms. The promotional booklet for Surgut State University applicants is presented.","PeriodicalId":298635,"journal":{"name":"II All-Russian (national) scientific conference with international participation \"Russian Science, Innovation, Education\"","volume":"10 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Promotional print products: booklet\",\"authors\":\"N.S. Tsarskyi, A. Lukina\",\"doi\":\"10.47813/rosnio-ii.2023.8.267-273\",\"DOIUrl\":null,\"url\":null,\"abstract\":\". The article actualizes the importance of the booklet as one of the types of printing products that helps to overcome advertising inertia. From a theoretical point of view, it examines the views of scholars and practitioners on the methods and approaches to compiling an advertising booklet. The fundamental principles of compiling an advertising booklet are revealed. Universal features of Publisher software application are described. The process of designing a booklet is presented in practical terms. The promotional booklet for Surgut State University applicants is presented.\",\"PeriodicalId\":298635,\"journal\":{\"name\":\"II All-Russian (national) scientific conference with international participation \\\"Russian Science, Innovation, Education\\\"\",\"volume\":\"10 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"II All-Russian (national) scientific conference with international participation \\\"Russian Science, Innovation, Education\\\"\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.47813/rosnio-ii.2023.8.267-273\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"II All-Russian (national) scientific conference with international participation \"Russian Science, Innovation, Education\"","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47813/rosnio-ii.2023.8.267-273","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
. The article actualizes the importance of the booklet as one of the types of printing products that helps to overcome advertising inertia. From a theoretical point of view, it examines the views of scholars and practitioners on the methods and approaches to compiling an advertising booklet. The fundamental principles of compiling an advertising booklet are revealed. Universal features of Publisher software application are described. The process of designing a booklet is presented in practical terms. The promotional booklet for Surgut State University applicants is presented.
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