El General Francisco Franco’s “The Power of Beliefs”

This study analyzes and shows the elements of Francisco Francos’ various speeches and manner in which he targeted people's beliefs and conduct. His prime targets were the higher education organizations, educators and college students. Franco believed they needed to be indoctrinated in order to eradicate the republican beliefs from the previous Spanish administration. Thus he directed his propaganda towards them. His yearning to reach out to teachers and students was evident in Discurso pronunciado por S.E. El Generalísimo Franco, Jefe del Estado Español con motivo de la inauguración del presente curso escolar y de la Ciudad Universitaria de Madrid. The totalitarian vocabulary of the text comprises a utopian vision of reality and covert techniques of persuasion as well as control that, when combined, provided a potent weapon of manipulation. Taking into account both the era’s historical setting and the current political climate, this critical discourse analysis of the speech selected incorporates Wodak’s historical discourse approach with other approaches to analyze topoi in critical discourse. We see in the findings of this article how the combinations of a charismatic leader and power of speech play an important role in obtaining support of the population, even when it is against their own personal interest and well-being.