RETAILERS’ PERCEPTION TOWARDS PRODUCT DEMAND AND SALES DURING THE PANDEMIC PERIOD OF COVID19

ABSTRACT FMCG sector is the 4th largest sector of the Indian economy. The purpose of this study is to analyse the change in sale of various commodities and change in purchase of consumers through retailer's perception during the pandemic COVID 19. In a shot to slow the unfold of virus, several countries have obligatory temporary closures to non-essential stores, bars and venues likewise as put a ban on massive public gatherings. As such, the marketplace for FMCG faces sizable changes and changes in demand for client grocery (CPG). The study focuses primarily on the retailer perception of consumers and market behaviour towards choose fast paced trade goods. Total of 120 forms were collected using Random sampling. A logistic Regression was used to identify the factors which have an effect in the retailers’ business during this pandemic situation. The four most important factors that are important for the retail outlets to survive in the pandemic situations are Quality of supply, Years of existence, delivery services avialable and product demand. In food and beverages, staples has the highest demand, in home care the toilet care has the highest demand and in personal care hand sanitizer has the highest demand. We also find a change in trend of purchase by the consumers, where consumers prefer larger quantity purchase and monthly purchase instead of frequent or fortnightly purchases.