Organisational Business History Influences on the Development of Corporate Reputation: An Institutional Theory Approach

This document presents a plan to examine how organizational business history influences the development of corporate reputation from historical institutionalism perspective. In order to accomplish this task, this proposal has been delineated into seven sections.The first section introduces the study by taking a look at the trend in organizational business history and the anecdotal linkages between these phenomena. The review of literature in this part leads towards the conceptualisation of a number interrelated research questions, which will guide this research.The second section gives a brief insight into historical institutionalism and the third and fourth examines the methodology and data analytical methods to be deployed in the course of this study. Section five presents a research plan highlighting the publications that would be generated from this study. Section six gives a description of the contributions that would emerge from this research. The study ends in section seven with a summary of the issues discussed.