精准扶贫战略下的农村电子商务发展路径

Jianghua He
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引用次数: 0

摘要

在全面建成小康社会的道路上,贫困地区的脱贫攻坚工作已成为重中之重。随着互联网的迅速发展,将电子商务引入贫困地区已成为减贫的重要途径。通过近年来的实践,电子商务扶贫已在部分地区逐步开展。电子商务在农村地区发展迅速,发挥了重要作用。传统的“淘宝村”电商扶贫模式虽然在一定程度上促进了扶贫工作,但其缺点和局限性日益突出,在很大程度上制约了电商扶贫的发展。因此,创新电子商务扶贫模式势在必行。农村电子商务扶贫具有增收、节支、节能的效果。然而,电子商务的扶贫还处于探索阶段,相关的研究和实践经验都相对缺乏。本文从农村电子商务扶贫面临的问题出发,分析总结了目前国内典型的电子商务扶贫模式及相关经验,提出了适合中国电子商务扶贫的可能路径。
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The Development Path of Rural E-Business under the Strategy of Targeted Poverty
On the road to building a moderately prosperous society in all respects, poverty alleviation and poverty reduction work in poverty-stricken areas has become the top priority. With the rapid development of internet, introducing the electromc commerce into the destitute areas has become an important way to reduce poverty. Through practice in recent years, poverty alleviation with electronic commerce has been carried out gradually in some areas. E-commerce has achieved rapid development in rural areas and played an important role. Although the traditional "taobao village" e-commerce poverty alleviation model has promoted the poverty alleviation work to a certain extent, its shortcomings and limitations have become increasingly prominent, restricting the development of e-commerce poverty alleviation to a large extent.Therefore, it is imperative to innovate the mode of poverty alleviation through e-commerce.Rural E-Business poverty alleviation has the effect of increasing income, saving expenditure and improving energy.However, the poverty alleviation of E-Business is still in the exploratory stage, and both relevant research and practical experience are still relatively lacking.Starting from the problems faced by rural E-Business poverty alleviation, this paper analyzes and summarizes the current domestic typical E-Business poverty alleviation mode and relevant experience, and proposes the possible path suitable for China's E-Business poverty alleviation.
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