基于印度现代贸易/电子商务中非酒精饮料购买者的品牌忠诚度态度前因性建立模型

Devang G. Kale, Prof. (Dr.) Jayrajsinh D. Jadeja
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Developing a model based on attitudinal antecedents of brand loyalty towards non-alcoholic beverage buyers of modern trade/e-commerce in India
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