ASSESSMENT OF TOURIST AND RECREATIONAL POTENTIAL AND TOURIST INFRASTRUCTURE IN INDIVIDUAL UNITED TERRITORIAL COMMUNITIES OF KIROVOGRAD REGION

The article provides a comprehensive assessment of the current state of tourist and recreational potential and tourist infrastructure of some united territorial communities of Kirovohrad region, in particular Gaivoron united territorial community and Zavalliv united territorial community as an important factor in their socio-economic development. The natural tourist and recreational potential of the cultural and historical mouth and their interrelation for the development of certain types of tourism, which will have the highest chance of development in the study area, are analyzed separately. It is determined that it is important to pay attention to such types of tourism as green rural tourism, extreme types of tourism (rafting, mini-mountaineering, climbing, trekking), cycling, water tourism and event tourism. The state and prospects of development of tourist infrastructure, which is an integral part of tourist and recreational activities in the united territorial communities, including accommodation, catering, leisure, consumer services, transport infrastructure, communications and information support. It was found that the tourist infrastructure in the study area is underdeveloped, especially in rural areas and in places with significant natural potential, which have every chance to develop tourism. Particular attention should be paid to roads that do not meet international standards and negatively affect the development of tourist and recreational activities of the study area. It is established that in order to increase the competitiveness of the tourist product of the united territorial communities it is necessary to reconstruct and improve highways, improve and expand the network of accommodation, food, entertainment, arrangement of tourist and recreational facilities, increase and diversify the network of tourist and excursion routes. tourism, providing the industry with skilled workers, promoting the development of small and medium-sized businesses and conducting effective marketing activities for advertising and communication activities, and most importantly, supporting the development of tourism and recreational activities by the united territorial communities. It is noted that the development of tourism and recreation, and on this basis the improvement of infrastructure, development of small and medium-sized businesses and additional capital inflows to the budget of the united territorial communities, will have a positive impact on their socio-economic development.