影响泗水网络银行BRI银行决策的因素

Novela Rizki Lestari
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引用次数: 0

摘要

本研究的目的是检验感知有用性、感知易用性和安全问题对泗水BRI银行客户决定使用网上银行的影响。本研究采用基于本研究标准的判断抽样方法。数据收集自84名使用泗水BRI银行网上银行服务的受访者。本研究的分析方法为多元线性回归,使用spss 22.0版本。因此,本研究表明,感知有用性和感知易用性对客户的使用决策有积极的显著影响,然后安全问题对客户使用互联网银行的决策有消极的显著影响。
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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MENGGUNAKAN INTERNET BANKING NASABAH BANK BRI DI SURABAYA
The purpose of this study was to examine the influence of perceived usefullness, perceived ease to use, and security concern toward decision to use internet banking to customers at Bank BRI Surabaya. This study used judgement sampling methods based on criteria of this research. Data were collected from 84 respondents who used internet banking services Bank BRI at Surabaya. The analysis method used in this study was multiple linear regression and using spss version 22.0. So, this study showed Perceived usefullness and perceived ease to use positive significantly influenced to customer’s decision to use, then security concerns is negative significantly influenced to customer’s deciosion to use internet banking Bank BRI at Surabaya.
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