移动政务服务持续使用意愿的影响因素探讨

A. A. Fadelelmoula
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引用次数: 1

摘要

本文的目的是评估某些激励因素对驱动移动政府对员工服务(MG2ES)持续使用意愿的影响。现有的IT采用文献在确定驱动用户继续采用这些服务的意向的预测因素时,经常忽略了这些服务。为了弥补这一不足,开发了一个集成模型,该模型结合了来自几个IT采用理论的因素。这些因素分为两类,即以移动服务为中心和以用户为中心。这两个类别都被指定为MG2ES继续意图的直接前因。一项基于结构化问卷的调查进行了实证检验模型结构之间的假设关系。本次调查的目标人群是沙特公共部门的雇员。采用结构方程建模(SEM)方法对收集到的数据(即194个有效响应)进行分析。结果表明,只有两个以移动服务为中心的因素(即移动服务强度和努力预期)和一个以用户为中心的因素(即对MG2ES使用的态度)对MG2ES的持续使用意愿有积极影响。这些发现为关键的MG2ES利益相关者提供了有价值的见解和澄清,包括增强MG2ES的强度,实施有效的设计机制以减少MG2ES的使用工作量,提供更兼容的服务,以及获取有效的工具来改善信息共享。
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Exploring the Contributing Factors of the Continuance Intention to Use the Mobile Government-to-Employees Services
The purpose of this paper is to evaluate the effects of certain motivational factors on driving the continuance usage intention of mobile government-to-employees services (MG2ES). These services have been frequently overlooked by the extant IT adoption literature in determining the predictors that drive the user’s continuance intention to adopt them. To respond to this lack, an integrated model incorporating factors from several IT adoption theories was developed. These factors were divided into two categories, namely, m-service-centric and user-centric ones. Both categories were specified as direct antecedents of the MG2ES continuance intention. A structured questionnaire-based survey was carried out to empirically examine the hypothesised relationships between the model constructs. The target population of this survey was employees of Saudi’s public sector. The analysis of the collected data (i.e. 194 valid responses) was conducted using the structural equation modelling (SEM) approach. The results demonstrated that only two m-service-centric factors (i.e. m-service strength and effort expectancy) and one user-centric factor (i.e. attitude towards the MG2ES usage) are having positive impacts on the continuance intention to use MG2ES. These findings provide valuable insights and clarifications to the key MG2ES stakeholders about the aspects that motivate such intention, including augmenting the MG2ES strength, implementing effective design mechanisms to reduce the MG2ES usage efforts, delivering more compatible services, and acquiring effective tools for improving information sharing.
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