COLLABORATIVE AND ADVERSARIAL INTERACTIONS ON THE PROJECT: A CONCEPTUALLY INTEGRATED APPROACH TO VALUE CO-CREATION

Project studies analyze co-creation or co-destruction of value as different categories of interaction, based on their outcome. In this paper I propose a framework in which value interactions sit on a spectrum, ranging from more creative to more destructive, as collaborative persuasion strategies gradually become adversarial. This analytical framework can be useful for coding data and discussing findings with a more nuanced understanding of co-creation processes that embraces action that cannot be considered purely collaborative. The main contribution of this paper is to distinguish middle ground strategies that mix elements of collaborative and adversarial interactions to co-create value in complex stakeholder environments. The case study selected to illustrate the analytical framework was an electrification project of four offshore platforms in Norway.