WOMEN ENTREPRENEUR SUCCESS THROUGH WOMEN EMPOWERMENT: AN APPROACH OF MOTIVATIONAL NEED THEORY

The aim of this study is to analyze the key factors contributing to women’s entrepreneurial success in Pakistan. Based on motivational need theory this study has three independent variables, family and social support, need for achievement, and creativity & innovation; while women’s entrepreneurial success is the dependent variable of the study. Women empowerment has a critical role in women’s professional life. Therefore, women’s empowerment is taken as the moderator in this study. The sample of the study is based on 193 businesswomen in Pakistan. The data is gathered through a Questionnaire, which is analyzed on SPSS and PLS SEM. The results of regression analysis show that all the hypotheses are accepted. However, family & social support has a high influence among all the independent variables upon the women’s entrepreneurial success. This study strengthens current literature regarding women’s entrepreneurship, as well as gives beneficial insights into society of Pakistan to enhance women’s entrepreneurial success. Further study should explore other determinants of the women’s entrepreneurial success, and also used large sample to get more generalized results to examine the issues from new dimensions.