Universities' entrepreneurship mission in a Dynamic Capability approach: A multicase study in south Brazil

Objective of the study: In order to understand how universities in south Brazil have been developing their entrepreneurship mission this study aimed to analyze the role of their Technology Transfer Offices (TTOs) by the lens of the dynamic capability theory, considering sensing, seizing and transforming practices. Methodology/approach: qualitative approach, and a multiple case study strategy, 31 semi-structured interviews were carried out with different actors linked to university TTOs as well as documentary research. Main results: The results reveal that sensing, seizing, and transforming practices have been adopted by the university TTOs and are supporting them to face the new scenario in higher education represented by entrepreneurial and innovational demands. Theoretical contributions: They consist on a debate on how universities in Brazil are strategically managing their practices in order to adapt to a new era in higher education throughout the development of dynamic capabilities. Relevance/originality: This research provides an in‐depth process analysis including the microfoundations of dynamic capabilities to the development and the advance of the third mission of the universities, contributing to the study’s originality. Management contributions: The managemental contribution of this study is to offer a view of new modes and practices for other universities that are seeking to operate in an entrepreneurial dimension.