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Portugal, ora pois! Estratégias de internacionalização de uma empresa familiar de pequeno porte 葡萄牙,来吧!小型家族企业的国际化战略
Pub Date : 2023-11-10 DOI: 10.14211/regepe.esbj.e2305
Silvia Ferraz Nogueira De Tommaso, Raísa Correa, Felipe Mendes Borini
Objetivo: Este Caso de ensino tem como objetivo expor alunos de graduação e pós-graduação às problemáticas empresarias de tomada de decisão no desenvolvimento de estratégias de internacionalização. Dilema: Este caso de ensino aborda os dilemas de uma pequena empresa familiar brasileira ao tomar a decisão de internacionalização no mercado português. Uma empresa familiar de pequeno porte, que atua no setor de arquitetura, decoração e construção, na produção de obras personalizadas em rochas ornamentais, que se depara com a oportunidade de atender clientes no mercado português, depois de um longo período atuando apenas no mercado nacional. Relevância/originalidade: O caso se apresenta como uma oportunidade original e real para o professor trabalhar estratégias de internacionalização, revitalizando conceitos de proposta de valor, tomada de decisão, adequação de produtos e mercados e é indicado para aplicação em disciplinas de estratégia em cursos de graduação e pós-graduação.
目的:本教学案例旨在让本科生和研究生了解国际化战略发展中的商业决策问题。困境:本教学案例探讨了巴西小型家族企业在葡萄牙市场做出国际化决策时的困境。一家小型家族企业,从事建筑、装饰和建筑行业,生产装饰石材的定制作品,在葡萄牙市场服务客户的机会,在国内市场长期运营后。/等级:相关性的案例是一个机会和教师工作国际化战略、振兴的真实价值的概念、调整决策,产品和市场策略和应用学科的本科和研究生课程。
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引用次数: 0
Portugal, ora pois! Internationalization strategies of a small family business 葡萄牙,万岁!一个小型家族企业的国际化战略
Pub Date : 2023-11-10 DOI: 10.14211/regepe.esbj.e2451
Silvia Ferraz Nogueira De Tommaso, Raísa Correa, Felipe Mendes Borini
Objective: This teaching case aims to expose undergraduate and graduate students to the business problems of decision-making in the development of internationalization strategies. Dilemma: This teaching case addresses the dilemmas of a small Brazilian family business when making the decision to internationalize in the Portuguese market. A small family business, which operates in the architecture, decoration, and construction sector, in the production of customized works in ornamental stones, which is faced with the opportunity to serve customers in the Portuguese market, after a long period operating only in the national market. Relevance/originality: The case presents itself as an original and real opportunity for the professor to work on internationalization strategies, revitalizing concepts of value proposition, decision-making, adequacy of products and markets and is indicated for application in strategy disciplines in undergraduate and graduate courses.
目的:本教学案例旨在让本科生和研究生了解国际化战略制定过程中的商业决策问题。困境:本教学案例讲述了一家巴西小型家族企业在决定进军葡萄牙市场时所面临的困境。一家小型家族企业,经营建筑、装饰和施工领域,生产定制的观赏石作品,在长期只在国内市场经营后,面临着服务葡萄牙市场客户的机会。相关性/独创性:本案例为教授研究国际化战略、重振价值主张、决策、产品和市场充分性等概念提供了一个原创和真实的机会,并表明可在本科和研究生课程的战略学科中应用。
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引用次数: 0
Portugal, ora pois! Estratégias de internacionalização de uma empresa familiar de pequeno porte 葡萄牙,来吧!小型家族企业的国际化战略
Pub Date : 2023-11-10 DOI: 10.14211/10.14211regepe.esbj.2305
Silvia Ferraz Nogueira De Tommaso, Raísa Correa, Felipe Mendes Borini
Objetivo: Este Caso de ensino tem como objetivo expor alunos de graduação e pós-graduação às problemáticas empresarias de tomada de decisão no desenvolvimento de estratégias de internacionalização. Dilema: Este caso de ensino aborda os dilemas de uma pequena empresa familiar brasileira ao tomar a decisão de internacionalização no mercado português. Uma empresa familiar de pequeno porte, que atua no setor de arquitetura, decoração e construção, na produção de obras personalizadas em rochas ornamentais, que se depara com a oportunidade de atender clientes no mercado português, depois de um longo período atuando apenas no mercado nacional. Relevância/originalidade: O caso se apresenta como uma oportunidade original e real para o professor trabalhar estratégias de internacionalização, revitalizando conceitos de proposta de valor, tomada de decisão, adequação de produtos e mercados e é indicado para aplicação em disciplinas de estratégia em cursos de graduação e pós-graduação.
目的:本教学案例旨在让本科生和研究生了解国际化战略发展中的商业决策问题。困境:本教学案例探讨了巴西小型家族企业在葡萄牙市场做出国际化决策时的困境。一家小型家族企业,从事建筑、装饰和建筑行业,生产装饰石材的定制作品,在葡萄牙市场服务客户的机会,在国内市场长期运营后。/等级:相关性的案例是一个机会和教师工作国际化战略、振兴的真实价值的概念、调整决策,产品和市场策略和应用学科的本科和研究生课程。
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引用次数: 0
Portugal, ora pois! Internationalization strategies of a small family business 葡萄牙,万岁!一个小型家族企业的国际化战略
Pub Date : 2023-11-10 DOI: 10.14211/regepe.esbj.2451
Silvia Ferraz Nogueira De Tommaso, Raísa Correa, Felipe Mendes Borini
Objective: This teaching case aims to expose undergraduate and graduate students to the business problems of decision-making in the development of internationalization strategies. Dilemma: This teaching case addresses the dilemmas of a small Brazilian family business when making the decision to internationalize in the Portuguese market. A small family business, which operates in the architecture, decoration, and construction sector, in the production of customized works in ornamental stones, which is faced with the opportunity to serve customers in the Portuguese market, after a long period operating only in the national market. Relevance/originality: The case presents itself as an original and real opportunity for the professor to work on internationalization strategies, revitalizing concepts of value proposition, decision-making, adequacy of products and markets and is indicated for application in strategy disciplines in undergraduate and graduate courses.
目的:本教学案例旨在让本科生和研究生了解国际化战略制定过程中的商业决策问题。困境:本教学案例讲述了一家巴西小型家族企业在决定进军葡萄牙市场时所面临的困境。一家小型家族企业,经营建筑、装饰和施工领域,生产定制的观赏石作品,在长期只在国内市场经营后,面临着服务葡萄牙市场客户的机会。相关性/独创性:本案例为教授研究国际化战略、重振价值主张、决策、产品和市场充分性等概念提供了一个原创和真实的机会,并表明可在本科和研究生课程的战略学科中应用。
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引用次数: 0
Analysis of the capital structure of startups in light of the tradeoff and pecking Order theories 基于权衡与啄序理论的创业公司资本结构分析
Pub Date : 2023-10-26 DOI: 10.14211/regepe.esbj.e2338
Gabriela de Carvalho Colombo, Matheus da Costa Gomes, João Paulo Augusto Eça, Maurício Ribeiro do Valle
Purpose: Startups have significant differences compared to other companies. They have many intangible assets (e.g., team tenure and experience of founders), are risky, and tend not to generate profits in their initial years (Heirman & Clarysse, 2007; Weber & Zulehner, 2009). Does the startups’ financing choice also differ from that of traditional companies? We analyzed the capital structure of startups in their first years of life based on the classic tradeoff and pecking order theories. Methodology/approach: We collected data on 40 startups in the city of Ribeirão Preto, São Paulo, Brazil, through a questionnaire on the profiles of the founders, company characteristics, bottom-line performance and financing sources. The data collected covered the year of founding and the three subsequent years. Findings: The results indicated that these startups mainly financed themselves through the founders’ capital in all four years covered. Only in the third year did they start using resources generated internally, indicating pecking order adherence. However, the presence of angel investors and government subsidies contrasted with the absence of bank debt. In line with the tradeoff theory, bank debt was not a viable financing option in the early years of these firms since they had low profitability and high risk. Theoretical/methodological contributions: We offer a theoretical contribution by analyzing the adequacy of traditional financial theories in the specific context of startups. Originality: The finance literature about startups is scarce, and few studies have analyzed these companies from the capital structure theoretical perspective. Social contributions / for management: We provide a panorama of the financing of startups to support their financial planning regarding fundraising.
目的:创业公司与其他公司有很大的不同。他们有许多无形资产(例如,团队任期和创始人的经验),是有风险的,而且往往不会在最初几年产生利润(Heirman &Clarysse, 2007;韦伯,Zulehner, 2009)。创业公司的融资选择是否也与传统公司不同?我们根据经典的权衡和啄食顺序理论,分析了初创公司最初几年的资本结构。方法/方法:我们收集了巴西圣保罗州里贝贝奥普雷托市40家初创公司的数据,通过问卷调查收集了创始人简介、公司特征、底线绩效和融资来源等方面的数据。所收集的数据涵盖了建国那一年和随后的三年。结果表明,这些创业公司在四年的研究中主要通过创始人的资本来融资。直到第三年,他们才开始使用内部产生的资源,这表明他们遵守了等级顺序。然而,天使投资者和政府补贴的存在与银行债务的缺失形成了鲜明对比。根据权衡理论,在这些公司的早期,银行债务不是一个可行的融资选择,因为它们具有低盈利能力和高风险。理论/方法贡献:通过分析传统金融理论在创业公司特定背景下的充分性,我们提供了理论贡献。独创性:关于创业公司的金融文献很少,很少有研究从资本结构理论的角度对这些公司进行分析。社会贡献/管理:我们提供创业公司融资的全景图,以支持他们在融资方面的财务规划。
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引用次数: 0
Entrepreneurial action: A bibliometric study on the international scientific production 创业行为:国际科学生产的文献计量研究
Pub Date : 2023-10-19 DOI: 10.14211/regepe.esbj.e2446
Milena Abreu Ávila, Daniela Meirelles Andrade, Camila de Assis Silva, Vinícius Batista Gonçalves
Objective: To analyze the international scientific production in the field of entrepreneurial action. Method: To investigate the theme of entrepreneurial action, the bibliometric method was used to fulfill the desired purposes. In the operationalization of the research, articles available in the Web of Science and Scopus databases were included. The database selection procedure was carried out by analyzing the documents using the software: My EndNote Web, Microsoft Excel and VOSviewer. Results: It was possible to identify the scarcity of compassionate research on the subject, in addition to the fact that little is known about the emergence of an entrepreneurial action and how, in fact, this research axis can contribute to studies on entrepreneurship. Theoretical contributions: It was identified that there are promising studies on the subject that made possible the exchange of the concept of entrepreneurial action and the different areas of knowledge through the construction of a synthesis matrix. Relevance/originality: The field of entrepreneurial action is still incipient and requires greater efforts towards a theoretical and empirical development, in order to establish and contribute to the construction of a very limited and defined conceptual structure about the phenomenon. Contributions to management: Studies on entrepreneurial action are directly related to case studies that report the emergence of entrepreneurial actions in organizations, which emphasizes the concentration of work in the areas of management and business.
目的:分析国际科学生产领域的创业行为。方法:采用文献计量学方法对创业行为主题进行调查,达到预期目的。在研究的操作化过程中,纳入了Web of Science和Scopus数据库中的文章。数据库选择过程采用My EndNote Web、Microsoft Excel和VOSviewer等软件对文档进行分析。结果:除了对创业行为的出现知之甚少,以及事实上,这一研究轴如何有助于创业研究之外,有可能确定对这一主题的富有同情心的研究的稀缺性。理论贡献:经确认,在这个问题上有一些很有前途的研究,可以通过构建综合矩阵来交换企业行动的概念和不同的知识领域。相关性/独创性:创业行动领域仍处于起步阶段,需要在理论和经验发展方面做出更大的努力,以便建立并有助于构建关于这一现象的非常有限和明确的概念结构。对管理的贡献:对创业行为的研究与报告组织中出现的创业行为的案例研究直接相关,这些研究强调将工作集中在管理和商业领域。
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引用次数: 0
Ação empreendedora: Um estudo bibliométrico sobre a produção científica internacional 创业行动:国际科学生产的文献计量研究
Pub Date : 2023-10-19 DOI: 10.14211/regepe.esbj.e2230
Milena Abreu Ávila, Daniela Meirelles Andrade, Camila de Assis Silva, Vinícius Batista Gonçalves
Objetivo do estudo: Analisar a produção científica internacional do campo da ação empreendedora. Metodologia/abordagem: Para investigar a temática da ação empreendedora foi utilizado o método bibliométrico. Na operacionalização da pesquisa foram incluídos os artigos disponíveis na base de dados da Web of Science e da Scopus. Para a seleção do banco de dados analisou-se os documentos por meio dos softwares: My EndNote Web, Microsoft Excel e VOSviewer. Principais resultados: Foi identificado a escassez de pesquisas compassivas à temática, constatou-se que pouco se sabe do percurso da emergência de uma ação empreendedora e como de fato este eixo de pesquisa pode contribuir com os estudos sobre o empreendedorismo. Contribuições teóricas/metodológicas: Identificou-se que existem estudos promissores acerca da temática que possibilitaram o intercâmbio do conceito da ação empreendedora com as diversas áreas do conhecimento, o que possibilitou a construção de uma matriz-síntese. Relevância/originalidade: O campo da ação empreendedora ainda é incipiente e requer maiores esforços em direção a um desenvolvimento teórico e empírico, a fim de estabelecer e contribuir para a construção de uma estrutura conceitual bem limitada e definida acerca do fenômeno. Contribuições sociais para a gestão: Os estudos sobre a ação empreendedora estão diretamente relacionados a estudos de caso que relataram a emergência de ações empreendedoras em organizações, enfatizando a concentração de trabalhos nas áreas de gestão e negócios.
研究目的:分析创业行动领域的国际科学成果。方法:采用文献计量学方法对创业行为问题进行调查。在研究的运作中,包括了科学网络和Scopus数据库中可用的文章。数据库的选择采用My EndNote Web、Microsoft Excel和VOSviewer软件进行分析。主要结果:发现对这一主题缺乏同情心的研究,发现对创业行动的出现路径以及这一研究轴如何有助于创业研究知之甚少。理论/方法贡献:我们发现在这一主题上有很有前途的研究,使创业行动的概念与不同的知识领域进行交流,从而使矩阵综合的构建成为可能。相关性/原创性:创业行动领域仍处于初级阶段,需要在理论和经验发展方面作出更大的努力,以便建立并有助于建立一个关于这一现象的非常有限和明确的概念框架。对管理的社会贡献:关于创业行动的研究与报告组织中创业行动出现的案例研究直接相关,强调工作集中在管理和商业领域。
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引用次数: 0
Impactos da educação empreendedora em alunos brasileiros do ensino superior: Um estudo empírico comparando disciplinas obrigatórias e eletivas 创业教育对巴西高等教育学生的影响:必修课和选修课比较的实证研究
Pub Date : 2023-10-18 DOI: 10.14211/regepe.esbj.e2071
Carlos Arruda, Ana Burcharth, Erika Penido Barcellos, Samara Paganini Lourencini
Objetivo do estudo: O presente estudo tem como objetivo avaliar os impactos da educação empreendedora em alunos de disciplinas de empreendedorismo no nível de graduação de universidades brasileiras. Metodologia: A metodologia adotada foi pré/pós a partir da coleta de dados primários por meio de questionários estruturados entre 398 estudantes de empreendedorismo provenientes de 10 disciplinas de graduação de seis universidades brasileiras, envolvendo doze professores. As análises de dados foram realizadas por meio de análise fatorial confirmatória e testes pareados de comparação de médias. Principais resultados: As disciplinas eletivas de empreendedorismo têm maior impacto positivo (sobretudo para atitude empreendedora, controle percebido do comportamento e intenção empreendedora) para os alunos de graduação no Brasil, se comparado às disciplinas obrigatórias, que, inclusive, impactaram negativamente alguns fatores (ex.: atitude empreendedora, controle percebido do comportamento e intenção empreendedora). Contribuições teóricas/metodológicas: Desenvolvimento de um modelo para analisar o impacto da educação empreendedora fundamentado na recente literatura sobre o tema e que representa uma versão estendida da Teoria do Comportamento Planejado, a qual inclui conhecimentos e competências empreendedoras. Relevância/originalidade: Uso diferencial de uma metodologia rigorosa (pré/pós com aplicação de teste-t pareado) e comparação dos efeitos de cursos eletivos e obrigatórios de empreendedorismo em uma ampla base de dados.
研究目的:本研究旨在评估创业教育对巴西大学本科创业学科学生的影响。方法:采用的方法是通过对来自6所巴西大学10个本科学科的398名创业学生的结构化问卷收集初步数据,涉及12名教师。数据分析采用验证性因素分析和配对均值比较检验进行。主要结果:学科eletivas最积极的影响(尤其是对于创业企业家,控制实现的行为和意图的创业精神)毕业的学生相比,巴西的必修科目,甚至有负面影响的因素(如:创业精神,创业中心收到的行为和意图)。理论/方法贡献:基于最近关于创业教育的文献,开发了一个分析创业教育影响的模型,该模型代表了计划行为理论的扩展版本,其中包括创业知识和技能。相关性/原创性:严格方法的不同使用(前/后配对t检验),并在广泛的数据库中比较选修和必修创业课程的效果。
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引用次数: 0
Impacts of entrepreneurship education on brazilian undergraduate students: An empirical study comparing compulsory and elective disciplines 创业教育对巴西大学生的影响:必修课与选修课比较的实证研究
Pub Date : 2023-10-18 DOI: 10.14211/regepe.esbj.e2443
Carlos Arruda, Ana Burcharth, Erika Penido Barcellos, Samara Paganini Lourencini
Objective of the study: This study assesses the impact of entrepreneurial education on students of entrepreneurship courses at the undergraduate level of Brazilian universities. Methodology: The methodology adopted was pre/post based on the collection of primary survey data among 398 entrepreneurship students of 10 undergraduate courses from six Brazilian universities, involving twelve professors. Data analysis was performed using confirmatory factor analysis and paired t-tests to compare means. Main results: Entrepreneurship elective courses have a greater positive impact (especially for entrepreneurial attitudes, perceived behavioral control and entrepreneurial intention) for undergraduate students, when compared to mandatory courses, which negatively impacted entrepreneurial attitudes, perceived behavioral control and entrepreneurial intention. Theoretical / methodological contributions: The development of a framework to analyze the impact of entrepreneurial education based on the recent entrepreneurship literature representing an extended version of the Theory of Planned Behavior that includes entrepreneurial knowledge and competencies. Relevance / originality: The application of a rigorous methodology (pre/post intervention) with application of paired t-tests and the comparison between elective and mandatory entrepreneurship courses in large database.
研究目的:本研究评估创业教育对巴西大学本科阶段创业课程学生的影响。方法:采用pre/post方法,收集了巴西6所大学10个本科专业398名创业专业学生的初步调查数据,涉及12名教授。数据分析采用验证性因子分析和配对t检验来比较均值。主要结果:创业选修课程对大学生创业态度、行为控制感知和创业意向的正向影响大于必修课,而必修课对大学生创业态度、行为控制感知和创业意向的负向影响。理论/方法方面的贡献:基于最近的创业文献,开发了一个框架来分析创业教育的影响,这些文献代表了计划行为理论的扩展版本,其中包括创业知识和能力。相关性/独创性:应用严格的方法(干预前/干预后),应用配对t检验,并在大型数据库中比较选修和必修创业课程。
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引用次数: 0
Dribbling Covid-19: Challenges and dilemmas of an entrepreneur Covid-19:企业家的挑战和困境
Pub Date : 2023-10-07 DOI: 10.14211/regepe.esbj.e2442
Bruno Grezole, Giovana Bueno
Objective: to investigate the motivations, profile and skills of the individual who chooses to undertake; promote reflection about the entrepreneur's position in the face of a major crisis; and seek an answer to the question: Is digital influencer to be an entrepreneur? Methodology/Approach: teaching case. Main results: in the “teaching notes”, discussions are suggested on entrepreneurship itself, the use of the business model and the internationalization of small companies. Theoretical and methodological contributions: the structure of the case contributes methodologically to the dynamics in the classroom, constituting one more tool for learning the subject in question. Relevance/originality: the case is relevant because it shows the story of an entrepreneur (Breno) who, after realizing his dream and creating a promising business (a travel agency), as a result of a major crisis (Covid-19, lockdown and its impact on the travel industry, as well as the depression and feeling of impotence generated by it), needs to reinvent himself professionally (becoming a successful online consultant for entrepreneurs). With the end of the pandemic and the resumption of business, the impasse arises: Remain as a digital influencer or reactivate the old company (since tourism has grown again)? Social contributions to management: the case shows the reality of the entrepreneur in Brazil and raises questions about the regulation of the digital influencer profession.
目的:调查选择承担的个人的动机、概况和技能;促进企业家在面对重大危机时的定位思考;并寻求这个问题的答案:数字影响者是否应该成为企业家?方法论/方法:教学案例。主要成果:在“教学笔记”中,对创业本身、商业模式的运用和小企业的国际化进行了讨论。理论和方法上的贡献:案例的结构在方法上为课堂动态做出了贡献,构成了学习所讨论主题的另一个工具。相关性/独创性:该案例具有相关性,因为它展示了一个企业家(布雷诺)的故事,他在实现梦想并创建了一个有前途的企业(旅行社)之后,由于一场重大危机(新冠肺炎、封锁及其对旅游业的影响,以及由此产生的抑郁和无能感),需要在专业上重塑自己(成为一名成功的企业家在线顾问)。随着疫情的结束和业务的恢复,僵局出现了:继续作为数字影响者,还是重振老公司(因为旅游业再次增长)?社会对管理的贡献:该案例展示了巴西企业家的现实,并提出了有关数字影响者职业监管的问题。
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引用次数: 0
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REGEPE Entrepreneurship and Small Business Journal
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