冠状病毒(Covid-19)大流行的影响:旅游业的数字化转型变化

Buket Buluk Eşitti
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摘要

本文旨在研究2019冠状病毒病大流行过程中旅游业的数字化转型变化。研究数据定性地收集了土耳其伊斯坦布尔12位从事住宿业务的经理的数据。根据调查结果,经理们强调,由于新冠肺炎大流行,数字应用将在住宿业务和旅游运营商中变得越来越重要。调查结果还显示,数字化将成为新的住宿投资的主要因素,他们将专注于快速实现这一领域的项目,以保持目的地的竞争优势。根据研究结果,对旅游从业者提出了一些建议。研究结果对旅游从业者具有一定的指导意义。
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The impact of coronavirus (Covid-19) pandemic: Digital transformation changes in tourism
The paper aims to examine the digital transformation changes in tourism within the process Covid-19 pandemic. The research data were collected qualitatively from 12 managers working in accommodation businesses in Istanbul, Turkey. According to the findings, it is seen that the managers emphasized that digital applications will gain importance in both accommodation businesses and tour operators due to the Covid-19 pandemic. The results also showed that digitality will be the main factor in new accommodation investments and that they will focus on rapidly realizing their projects in this area to maintain the competitive advantage of destinations. Based on the study results, some suggestions were made to tourism practitioners. It is thought that the results of the study will guide tourism practitioners.
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