This paper delves into the intricate dynamics between sponsored social media advertisements and word-of-mouth communication, focusing on their combined impact on consumer purchasing behavior in tourism, specifically within the Facebook platform. Data were collected through a survey using a quantitative research method, with a sample of 250 Facebook users. The SPSS program was employed for data analysis, utilizing t-tests, ANOVA, reliability, and correlation analyses to discern the relationship between consumer purchasing behavior, social media advertisements, and word-of-mouth communication. The research findings indicate that gender and word-of-mouth communication significantly influence Facebook-sponsored advertisements, guiding consumers toward purchasing behavior in tourism.
{"title":"Effect of sponsored social media advertisements and word-of-mouth communication on consumer purchasing behavior in tourism: A case study of Facebook","authors":"Sebine Beşi̇rova","doi":"10.24288/jttr.1439577","DOIUrl":"https://doi.org/10.24288/jttr.1439577","url":null,"abstract":"This paper delves into the intricate dynamics between sponsored social media advertisements and word-of-mouth communication, focusing on their combined impact on consumer purchasing behavior in tourism, specifically within the Facebook platform. Data were collected through a survey using a quantitative research method, with a sample of 250 Facebook users. The SPSS program was employed for data analysis, utilizing t-tests, ANOVA, reliability, and correlation analyses to discern the relationship between consumer purchasing behavior, social media advertisements, and word-of-mouth communication. The research findings indicate that gender and word-of-mouth communication significantly influence Facebook-sponsored advertisements, guiding consumers toward purchasing behavior in tourism.","PeriodicalId":235592,"journal":{"name":"Journal of Tourism Theory and Research","volume":"17 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140081101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study aims to reveal the effects of developments in tourism on CO2 emissions in Turkey from 1984 to 2021. In this context, the relationship between CO2 emissions, tourism revenues (TR), and international tourist arrivals (ITA) was analyzed using the autoregressive distributed lag (ARDL) boundary test approach. The results indicate a significant long-term relationship between the variables. The findings reveal that tourism revenues have a decreased effect, and international tourist arrivals have an increased effect on CO2 emissions in the long run. These results suggest that Turkey needs stronger policies specifically for this subject.
{"title":"The impact of tourism on carbon (CO2) Emissions: An empirical analysis of Turkiye","authors":"O. Bahar, Emre Demir","doi":"10.24288/jttr.1252689","DOIUrl":"https://doi.org/10.24288/jttr.1252689","url":null,"abstract":"The study aims to reveal the effects of developments in tourism on CO2 emissions in Turkey from 1984 to 2021. In this context, the relationship between CO2 emissions, tourism revenues (TR), and international tourist arrivals (ITA) was analyzed using the autoregressive distributed lag (ARDL) boundary test approach. The results indicate a significant long-term relationship between the variables. The findings reveal that tourism revenues have a decreased effect, and international tourist arrivals have an increased effect on CO2 emissions in the long run. These results suggest that Turkey needs stronger policies specifically for this subject.","PeriodicalId":235592,"journal":{"name":"Journal of Tourism Theory and Research","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126570915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This qualitative study investigates the essential attributes required for successful rural tourism entrepreneurship. A series of focus group interviews with rural tourism professionals in Italy, Spain, and Türkiye was employed. The data collected identified five central themes: the attractive aspects of rural tourism entrepreneurship, the necessary competencies for a rural tourism entrepreneur, the training/support needed, barriers encountered, and the utilization of rural elements in tourism. The study finds that rural tourism provides numerous benefits, including economic and social growth, cultural exchange, and a close connection with nature. However, to harness these benefits, entrepreneurs need diverse skills, including knowledge of economics, tourism, legislation, and marketing. Additionally, they require specific training and support to navigate potential barriers like administrative procedures and high financial costs. The study's findings provide valuable insights for aspiring entrepreneurs, policymakers, and other stakeholders in the field. Despite its focus on three countries, it allows further research to incorporate a wider range of perspectives and geographical contexts.
{"title":"Perspectives of rural tourism entrepreneurs in Italy, Spain, and Türkiye: A focus group study","authors":"Merve ÖZGÜR GÖDE, Sema Ekincek, Semra Günay, Önder Yayla, İsmail Yeni̇lmez, S. Acitas, Yeliz Mert, Handan Akarsu, Jesús Blas RUİZ LEAL","doi":"10.24288/jttr.1284963","DOIUrl":"https://doi.org/10.24288/jttr.1284963","url":null,"abstract":"This qualitative study investigates the essential attributes required for successful rural tourism entrepreneurship. A series of focus group interviews with rural tourism professionals in Italy, Spain, and Türkiye was employed. The data collected identified five central themes: the attractive aspects of rural tourism entrepreneurship, the necessary competencies for a rural tourism entrepreneur, the training/support needed, barriers encountered, and the utilization of rural elements in tourism. The study finds that rural tourism provides numerous benefits, including economic and social growth, cultural exchange, and a close connection with nature. However, to harness these benefits, entrepreneurs need diverse skills, including knowledge of economics, tourism, legislation, and marketing. Additionally, they require specific training and support to navigate potential barriers like administrative procedures and high financial costs. The study's findings provide valuable insights for aspiring entrepreneurs, policymakers, and other stakeholders in the field. Despite its focus on three countries, it allows further research to incorporate a wider range of perspectives and geographical contexts.","PeriodicalId":235592,"journal":{"name":"Journal of Tourism Theory and Research","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127244170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The tourism industry has witnessed significant transformations in recent years with the integration of artificial intelligence (AI) technologies. This study explores the echoes surrounding the use of ChatGPT in the tourism industry, focusing on the balance between convenience and challenges. The findings presented in this study are based on interviews conducted with professionals from various fields within the tourism industry. The integration of ChatGPT in the tourism industry brings both convenience and challenges to the forefront. It has become apparent that discussions regarding ChatGPT's advantages, such as value creation for tourism businesses and customers, as well as its disadvantages, such as the lack of human touch and potential data security risks, will persist within the tourism industry.
{"title":"Professionals' perspectives on ChatGPT in the tourism industry: Does it inspire awe or concern?","authors":"Sirvan Sen Demir, Mahmut Demir","doi":"10.24288/jttr.1313481","DOIUrl":"https://doi.org/10.24288/jttr.1313481","url":null,"abstract":"The tourism industry has witnessed significant transformations in recent years with the integration of artificial intelligence (AI) technologies. This study explores the echoes surrounding the use of ChatGPT in the tourism industry, focusing on the balance between convenience and challenges. The findings presented in this study are based on interviews conducted with professionals from various fields within the tourism industry. The integration of ChatGPT in the tourism industry brings both convenience and challenges to the forefront. It has become apparent that discussions regarding ChatGPT's advantages, such as value creation for tourism businesses and customers, as well as its disadvantages, such as the lack of human touch and potential data security risks, will persist within the tourism industry.","PeriodicalId":235592,"journal":{"name":"Journal of Tourism Theory and Research","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133465254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The primary purpose of this research is to determine the metaphorical perceptions of the student’s tourism in Turkey and Spain regarding the concepts of English and professional English and to compare these perceptions. The phenomenology technique was adopted and used in this research. The data were collected in person using a two-question questionnaire. A purposeful sampling technique was used for this research. Data were collected from May 24 to May 28, 2022. The content analysis method was applied in the analysis of the research data. The results show that students' metaphorical perceptions of English and professional English concepts are positive and different. The research findings show that English and professional English learning interact with the inner worlds of the students.
{"title":"Metaphorical perceptions of undergraduate tourism students towards the concepts of English and Professional English: the case of Turkey-Spain","authors":"Emre Yaşar, Bedia Ümmü Gafar","doi":"10.24288/jttr.1269672","DOIUrl":"https://doi.org/10.24288/jttr.1269672","url":null,"abstract":"The primary purpose of this research is to determine the metaphorical perceptions of the student’s tourism in Turkey and Spain regarding the concepts of English and professional English and to compare these perceptions. The phenomenology technique was adopted and used in this research. The data were collected in person using a two-question questionnaire. A purposeful sampling technique was used for this research. Data were collected from May 24 to May 28, 2022. The content analysis method was applied in the analysis of the research data. The results show that students' metaphorical perceptions of English and professional English concepts are positive and different. The research findings show that English and professional English learning interact with the inner worlds of the students.","PeriodicalId":235592,"journal":{"name":"Journal of Tourism Theory and Research","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132084270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study aims to determine the types of edible wild plants and fruits consumed in the culinary cultures of Yozgat and Sivas, their ethnobotanical characteristics, and the areas and forms of their uses. In the research, document analysis and semi-structured interviews were used as data collection techniques, and descriptive analysis was used as the data analysis method. The categories obtained as a result of the interview findings and the literature review consist of the areas of the uses of edible wild plants and fruits in the kitchen, their use patterns, their relationship with health, and the methods of cultivating and preserving edible wild plants and fruits. Research findings indicate that the tradition of using edible wild plants and fruits is still alive in Yozgat and Sivas.
{"title":"Transfer of the traditional knowledge on edible plants and fruits in Anatolia in terms of gastronomic value: the case of Sivas and Yozgat","authors":"Muhabbet Çelik","doi":"10.24288/jttr.1224457","DOIUrl":"https://doi.org/10.24288/jttr.1224457","url":null,"abstract":"The study aims to determine the types of edible wild plants and fruits consumed in the culinary cultures of Yozgat and Sivas, their ethnobotanical characteristics, and the areas and forms of their uses. In the research, document analysis and semi-structured interviews were used as data collection techniques, and descriptive analysis was used as the data analysis method. The categories obtained as a result of the interview findings and the literature review consist of the areas of the uses of edible wild plants and fruits in the kitchen, their use patterns, their relationship with health, and the methods of cultivating and preserving edible wild plants and fruits. Research findings indicate that the tradition of using edible wild plants and fruits is still alive in Yozgat and Sivas.","PeriodicalId":235592,"journal":{"name":"Journal of Tourism Theory and Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126257240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this study is to identify the career planning attitudes of hotel workers and to determine whether these attitudes vary in accordance with the gender and age of the workers. The data were attained from the hotel workers in the Taksim Talimhane region in Istanbul by benefitting from the survey technique, and 564 participants were reached. A statistical package program was used in the data analysis, and frequency, percentage, t-test, and factor analysis were applied. As a consequence of the analyzes conducted, the career planning attitude levels of the hotel workers have a high average. While the career planning attitudes of the hotel workers did not vary according to gender, a statistically significant difference was obtained in terms of age.
{"title":"Differences in career planning attitudes of hotel employees by gender and age","authors":"Ö. Saraç","doi":"10.24288/jttr.1171130","DOIUrl":"https://doi.org/10.24288/jttr.1171130","url":null,"abstract":"The aim of this study is to identify the career planning attitudes of hotel workers and to determine whether these attitudes vary in accordance with the gender and age of the workers. The data were attained from the hotel workers in the Taksim Talimhane region in Istanbul by benefitting from the survey technique, and 564 participants were reached. A statistical package program was used in the data analysis, and frequency, percentage, t-test, and factor analysis were applied. As a consequence of the analyzes conducted, the career planning attitude levels of the hotel workers have a high average. While the career planning attitudes of the hotel workers did not vary according to gender, a statistically significant difference was obtained in terms of age.","PeriodicalId":235592,"journal":{"name":"Journal of Tourism Theory and Research","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115386818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aimed to examine the customer selection of restaurants in Muscat based on the effectiveness of the prices and promotions. Besides, this study focused on the factors affecting the customer's selection of restaurants. The survey questionnaire was applied to a sample of customers living in Muscat. A convenient sampling technique was adopted for data collection, and the collected data was processed and analysed using Mini-tab software. The findings indicate that the menu price affects restaurant customers’ selection, and restaurants with a high price have better service. As for promotion, the most effective method to advertise is through social media. In addition, the most important factors for Omani people that affect their restaurant selections are tasty food, food quality, cleanliness, quick service, price and value, and sales promotion and discounts, respectively. The current study is preliminary in nature but an unstudied one from the price and promotion approach in Muscat, so it makes an addition to the hospitality literature and sheds light on future studies. The study also provides recommendations for practitioners.
{"title":"A preliminary research regarding the role of price and promotion on customers’ restaurant selections in Muscat/Oman","authors":"Raja Tumati, Mustafa Daskin, Yusra AL ZAKWANİ","doi":"10.24288/jttr.1223557","DOIUrl":"https://doi.org/10.24288/jttr.1223557","url":null,"abstract":"This study aimed to examine the customer selection of restaurants in Muscat based on the effectiveness of the prices and promotions. Besides, this study focused on the factors affecting the customer's selection of restaurants. The survey questionnaire was applied to a sample of customers living in Muscat. A convenient sampling technique was adopted for data collection, and the collected data was processed and analysed using Mini-tab software. The findings indicate that the menu price affects restaurant customers’ selection, and restaurants with a high price have better service. As for promotion, the most effective method to advertise is through social media. In addition, the most important factors for Omani people that affect their restaurant selections are tasty food, food quality, cleanliness, quick service, price and value, and sales promotion and discounts, respectively. The current study is preliminary in nature but an unstudied one from the price and promotion approach in Muscat, so it makes an addition to the hospitality literature and sheds light on future studies. The study also provides recommendations for practitioners.","PeriodicalId":235592,"journal":{"name":"Journal of Tourism Theory and Research","volume":"455 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127699043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the rapid development of digital media, consumer awareness has also soared. People who do not refrain from asking questions and doing research share their complaints not only with institutions but also through online tools. Today, with the increase in complaint channels, the complaint rate is also increasing. In this study, the document analysis was conducted to examine 317 complaints written by hotel business customers on the sikayetvar.com portal, one of the channels through which complaints can be reported online. In the study, consumer complaints were evaluated by expressing a complaint, waiting for a solution, and warning. It also analyzed complaint issues in staff, location, physical facilities, fees, and activity management. The study found that the most common purpose of the complaints was to express grievances. In the analysis of the subject of complaints, the variety of activities, the inadequacies of the animation areas, and the behavior of the staff was identified as the most problematic issues.
{"title":"Analysis of complaints regarding recreation and animation services in hotel businesses","authors":"Ersin Arikan","doi":"10.24288/jttr.1213839","DOIUrl":"https://doi.org/10.24288/jttr.1213839","url":null,"abstract":"With the rapid development of digital media, consumer awareness has also soared. People who do not refrain from asking questions and doing research share their complaints not only with institutions but also through online tools. Today, with the increase in complaint channels, the complaint rate is also increasing. In this study, the document analysis was conducted to examine 317 complaints written by hotel business customers on the sikayetvar.com portal, one of the channels through which complaints can be reported online. In the study, consumer complaints were evaluated by expressing a complaint, waiting for a solution, and warning. It also analyzed complaint issues in staff, location, physical facilities, fees, and activity management. The study found that the most common purpose of the complaints was to express grievances. In the analysis of the subject of complaints, the variety of activities, the inadequacies of the animation areas, and the behavior of the staff was identified as the most problematic issues.","PeriodicalId":235592,"journal":{"name":"Journal of Tourism Theory and Research","volume":"385 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114007874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper aims to examine the digital transformation changes in tourism within the process Covid-19 pandemic. The research data were collected qualitatively from 12 managers working in accommodation businesses in Istanbul, Turkey. According to the findings, it is seen that the managers emphasized that digital applications will gain importance in both accommodation businesses and tour operators due to the Covid-19 pandemic. The results also showed that digitality will be the main factor in new accommodation investments and that they will focus on rapidly realizing their projects in this area to maintain the competitive advantage of destinations. Based on the study results, some suggestions were made to tourism practitioners. It is thought that the results of the study will guide tourism practitioners.
{"title":"The impact of coronavirus (Covid-19) pandemic: Digital transformation changes in tourism","authors":"Buket Buluk Eşitti","doi":"10.24288/jttr.1205828","DOIUrl":"https://doi.org/10.24288/jttr.1205828","url":null,"abstract":"The paper aims to examine the digital transformation changes in tourism within the process Covid-19 pandemic. The research data were collected qualitatively from 12 managers working in accommodation businesses in Istanbul, Turkey. According to the findings, it is seen that the managers emphasized that digital applications will gain importance in both accommodation businesses and tour operators due to the Covid-19 pandemic. The results also showed that digitality will be the main factor in new accommodation investments and that they will focus on rapidly realizing their projects in this area to maintain the competitive advantage of destinations. Based on the study results, some suggestions were made to tourism practitioners. It is thought that the results of the study will guide tourism practitioners.","PeriodicalId":235592,"journal":{"name":"Journal of Tourism Theory and Research","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124047392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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