Creating effective awareness campaign on the importance of martial arts among youth

Bullying tends to happen most often in and around the school, specifically in the areas where adult supervision is little or none at all. Campaigns on bully awareness is proven unsuccessful considering the situation has been going on and keep happening. This also due to the lack of firm and indecisive action against the bully. This research will focus on encouraging the victims to participate and learn how to defend themselves against bully. By learning martial arts, the victim will be able to defend themselves independently and stop putting hopes for others to do so in their rights. The objective of this marketing campaign is to encourage the bully victims to learn martial arts in order to defend themselves. The promotional marketing items that will be distributed along with the campaign shall explain the benefits of learning martial arts and where they can sign up for the courses. The concept and design theme for the promotional items will be made suitable and appealing for the target audiences. An attractive publishing is proved effective as a promotional items since it has the ability to persuade and pique the interest of the victims in learning how to defend themselves against bully. This, in hope will slowly but surely reduce the frequency of bully.