咖啡店采用CoffeeSERV服务质量对顾客感知价值、顾客满意、行为意向的影响——基于调节焦点理论

The Korean Journal of Franchise Management Pub Date : 2019-09-30 DOI:10.21871/kjfm.2019.9.10.3.37

Hwa-Seok Kang

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The Impacts of the Service Quality of Coffee Shop Adapting the CoffeeSERV on Customer’s Perceived Value, Customer Satisfaction, Behavioral Intention: Focusing on Regulatory Focus Theory

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The Korean Journal of Franchise Management

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