“互联网+”视角下在线教育交易距离对效率管理的影响——基于学习粘性的中介作用

Wenqi Liu
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摘要

在“互联网+”时代,在线教育蓬勃发展,最近的新冠肺炎疫情进一步将其带入公众视野。尽管人们对在线教育寄予了很高的期望,但社会上仍有许多人对其质量持怀疑态度和担忧。目前,有关在线教育效率管理的相关研究很少,因此,探讨影响在线教育效率管理的因素具有重要的意义。本文采用S-O-R环境心理学范式研究交易距离对效率管理的影响。研究发现,交易距离对效率管理有正向影响,学习粘度起部分中介作用,即交易距离通过影响学习粘度作用于效率管理。在此基础上,对如何优化网络教育的效率管理提出了一些建议。
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Influence of Transactional Distance of Online Education on Efficiency Management Under the Perspective of “Internet +”—Based on the Mediating Role of Learning Viscosity
In the era of "Internet +", online education has flourished, and the recent COVID-19 epidemic has further brought it into the public eye. Despite the high expectations placed on online education, there are still many people in society who are skeptical and worried about its quality. At present, there are few related researches about the efficiency management of online education, so it is important to explore the factors influencing the efficiency management of online education. In this paper, the S-O-R environmental psychology paradigm was used to investigate the influence of transactional distance on efficiency management. It is found through study that the transactional distance has a positive effect on efficiency management, and learning viscosity plays a part of the mediating effect, that is, transactional distance acts on efficiency management by affecting learning viscosity. Based on the conclusion above, some suggestions were put forward on how to optimize the efficiency management of online education.
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