DEVELOPMENT OF THE LIBRARY NETWORK RESOURCES IN THE CONDITIONS OF DIGITAL TRANSFORMATION (MARKETING APPROACH)

In the context of the digital transformation of universities, the development of network resources comes to the fore in the strategic development of the university library. One of the most productive approaches to building a strategy is a marketing approach tied to five main categories:ДИНАМИКА БИБЛИОТЕЧНО-ИНФОРМАЦИОННОГО ОБЕСПЕЧЕНИЯ ОБРАЗОВАНИЯ, НАУКИ И КУЛЬТУРЫМатериалы II Всероссийской научно-практической конференцииCustomers, Competition, Data, Innovation, Values. Social networks have specific features and advantages over other types of resources for their use in solving educational and research problems. Depending on the tasks set, the university library can use different models for building client networks. The experience of applying the marketing approach for the development of the VK group of the USFTU (Ural State Forest Engineering University) scientific library in dynamics showed positive results in key indicators: the number of visits to the group was 102% of the target, the number of views was 254%.