{"title":"在线旅游预订网站的电子忠诚度模型建议","authors":"A. Aytekin, Duygu Tunalı","doi":"10.24288/JTTR.420439","DOIUrl":null,"url":null,"abstract":"Online travel reservation websites need e-loyal customers to be able to drive their profitability and existence. In this context, the aim of this study is to propose an e-loyalty model for travel reservation websites in the business to consumer (B2C) concept. The study brought together important concepts thought to be related to e-loyalty, such as system quality, trust, satisfaction, alternative attractiveness, word of mouth, and repurchase intention. As a result, it was determined that system quality, trust, satisfaction and word of mouth have a positive effect on e-loyalty, unlike alternative attractiveness which has a negative effect. It was also determined that e-loyalty has a positive effect on repurchase intention.","PeriodicalId":235592,"journal":{"name":"Journal of Tourism Theory and Research","volume":"6 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":"{\"title\":\"An e-loyalty model proposal for online travel reservation websites\",\"authors\":\"A. Aytekin, Duygu Tunalı\",\"doi\":\"10.24288/JTTR.420439\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Online travel reservation websites need e-loyal customers to be able to drive their profitability and existence. In this context, the aim of this study is to propose an e-loyalty model for travel reservation websites in the business to consumer (B2C) concept. The study brought together important concepts thought to be related to e-loyalty, such as system quality, trust, satisfaction, alternative attractiveness, word of mouth, and repurchase intention. As a result, it was determined that system quality, trust, satisfaction and word of mouth have a positive effect on e-loyalty, unlike alternative attractiveness which has a negative effect. It was also determined that e-loyalty has a positive effect on repurchase intention.\",\"PeriodicalId\":235592,\"journal\":{\"name\":\"Journal of Tourism Theory and Research\",\"volume\":\"6 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-07-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Tourism Theory and Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.24288/JTTR.420439\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Tourism Theory and Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.24288/JTTR.420439","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
An e-loyalty model proposal for online travel reservation websites
Online travel reservation websites need e-loyal customers to be able to drive their profitability and existence. In this context, the aim of this study is to propose an e-loyalty model for travel reservation websites in the business to consumer (B2C) concept. The study brought together important concepts thought to be related to e-loyalty, such as system quality, trust, satisfaction, alternative attractiveness, word of mouth, and repurchase intention. As a result, it was determined that system quality, trust, satisfaction and word of mouth have a positive effect on e-loyalty, unlike alternative attractiveness which has a negative effect. It was also determined that e-loyalty has a positive effect on repurchase intention.
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