{"title":"从植入式广告到边界工作:文学传播整合社会学的进一步发展","authors":"J. Griem","doi":"10.1515/zaa-2020-2029","DOIUrl":null,"url":null,"abstract":"Abstract This essay aims at integrating conceptions of literary markets, marketing, and marketability into the study of literature. To combine textual and sociological analysis I look at spatial and spatializing strategies on various levels of literary communication: as fictional settings, as authorial placements, as reading situations, and publishing platforms. My contribution draws on Bourdieu’s interest in the economic side of literature as well as on more recent studies by Jim Collins and David Alworth, who have taken closer looks at the ecologies and affiliations linking literature to consumer culture and its affordances of product placement.","PeriodicalId":293840,"journal":{"name":"Zeitschrift für Anglistik und Amerikanistik","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"From Product Placement to Boundary Work: Further Steps towards an Integrated Sociology of Literary Communication\",\"authors\":\"J. Griem\",\"doi\":\"10.1515/zaa-2020-2029\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract This essay aims at integrating conceptions of literary markets, marketing, and marketability into the study of literature. To combine textual and sociological analysis I look at spatial and spatializing strategies on various levels of literary communication: as fictional settings, as authorial placements, as reading situations, and publishing platforms. My contribution draws on Bourdieu’s interest in the economic side of literature as well as on more recent studies by Jim Collins and David Alworth, who have taken closer looks at the ecologies and affiliations linking literature to consumer culture and its affordances of product placement.\",\"PeriodicalId\":293840,\"journal\":{\"name\":\"Zeitschrift für Anglistik und Amerikanistik\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Zeitschrift für Anglistik und Amerikanistik\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1515/zaa-2020-2029\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Zeitschrift für Anglistik und Amerikanistik","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1515/zaa-2020-2029","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
From Product Placement to Boundary Work: Further Steps towards an Integrated Sociology of Literary Communication
Abstract This essay aims at integrating conceptions of literary markets, marketing, and marketability into the study of literature. To combine textual and sociological analysis I look at spatial and spatializing strategies on various levels of literary communication: as fictional settings, as authorial placements, as reading situations, and publishing platforms. My contribution draws on Bourdieu’s interest in the economic side of literature as well as on more recent studies by Jim Collins and David Alworth, who have taken closer looks at the ecologies and affiliations linking literature to consumer culture and its affordances of product placement.