特邀评论-“对黑人生命的支持如何影响消费者在社交媒体上的反应”

Mark. Sci. Pub Date : 2022-09-22 DOI:10.1287/mksc.2022.1398
Jacquelynn Thomas, Pradeep K. Chintagunta
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引用次数: 2

摘要

在这篇“支持黑人生命如何影响消费者在社交媒体上的反应”的评论中,我们讨论了与研究方法、研究结果相关的问题,并为未来的研究提供了建议。
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Invited Commentary - "How Support for Black Lives Matter Impacts Consumer Responses on Social Media"
In this commentary of “How Support for Black Lives Matter Impacts Consumer Responses on Social Media,” we discuss issues related to the research approach, findings, and offer suggestions for future research.
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