Effects of Social Media on Moral Values of Pakistani Community: An Analysis of Youth Perception in Lahore

In this research article, the discussion will revolve around social media users and their impact on social media content making. Media produce what public demands, but that can cause an affect to moral values of society. Pakistan is an Islamic state where there is culture and traditions.But recently it seems that our social media contains numerous content that is being criticized by public viewers, this study is to identify the relation of social media users (Netizens) with social media content maker (influencers). This research article also study about trolls/memes cause and effect. Our young generation is known to be active on social media due to which reason social media content is becoming questionable and the increase in such contain do have cause and effects that will be study in this article and will be explained in depth analysis.