{"title":"20世纪70年代以来中国城市婚礼消费的演变","authors":"Guoqun Fu, Yang Li, Xianzheng Fei","doi":"10.1108/JCMARS-09-2018-0011","DOIUrl":null,"url":null,"abstract":"\nPurpose\nThe purpose of this paper is to investigate the evolution of wedding-related consumption of urban families in China during the past 50 years.\n\n\nDesign/methodology/approach\nThis study used qualitative and quantitative approaches to collect and analyse data from 157 families in China. Data collection occurred through semi-structured interviews and questionnaire surveys.\n\n\nFindings\nThe findings are as follows: average wedding expenses per family have increased, mainly as a result of the substantial growth of indirect wedding costs; the percentage of total wedding expenses represented by direct costs pertaining to the ritual is trending downwards; the percentage of total wedding expenses borne by the groom’s family is much higher than that borne by the bride’s family, and the gap is enlarging; the proportion of newlyweds living with parents was more than 50 per cent in the 1970s and 1980s, decreased to 10 per cent in the 1990s and began slightly increasing again after 2000.\n\n\nResearch limitations/implications\nThe authors used signal investment theory to explain the fact that the groom’s family bears more of the wedding expenses than the bride’s family does, but more evidences are needed to verify the theory.\n\n\nOriginality/value\nThis study contributes to the understanding of evolution of wedding consumption of urban families in China, as well as how social and economic factors influence wedding consumptions in different ages, an area with limited previous research. The authors also propose signal investment theory as an alternative explanation to current wedding consumption theories to justify the phenomenon.\n","PeriodicalId":333619,"journal":{"name":"Journal of Contemporary Marketing Science","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2018-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"The evolution of urban wedding consumption in China since 1970s\",\"authors\":\"Guoqun Fu, Yang Li, Xianzheng Fei\",\"doi\":\"10.1108/JCMARS-09-2018-0011\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\nPurpose\\nThe purpose of this paper is to investigate the evolution of wedding-related consumption of urban families in China during the past 50 years.\\n\\n\\nDesign/methodology/approach\\nThis study used qualitative and quantitative approaches to collect and analyse data from 157 families in China. Data collection occurred through semi-structured interviews and questionnaire surveys.\\n\\n\\nFindings\\nThe findings are as follows: average wedding expenses per family have increased, mainly as a result of the substantial growth of indirect wedding costs; the percentage of total wedding expenses represented by direct costs pertaining to the ritual is trending downwards; the percentage of total wedding expenses borne by the groom’s family is much higher than that borne by the bride’s family, and the gap is enlarging; the proportion of newlyweds living with parents was more than 50 per cent in the 1970s and 1980s, decreased to 10 per cent in the 1990s and began slightly increasing again after 2000.\\n\\n\\nResearch limitations/implications\\nThe authors used signal investment theory to explain the fact that the groom’s family bears more of the wedding expenses than the bride’s family does, but more evidences are needed to verify the theory.\\n\\n\\nOriginality/value\\nThis study contributes to the understanding of evolution of wedding consumption of urban families in China, as well as how social and economic factors influence wedding consumptions in different ages, an area with limited previous research. The authors also propose signal investment theory as an alternative explanation to current wedding consumption theories to justify the phenomenon.\\n\",\"PeriodicalId\":333619,\"journal\":{\"name\":\"Journal of Contemporary Marketing Science\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-09-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Contemporary Marketing Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/JCMARS-09-2018-0011\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Contemporary Marketing Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/JCMARS-09-2018-0011","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The evolution of urban wedding consumption in China since 1970s
Purpose
The purpose of this paper is to investigate the evolution of wedding-related consumption of urban families in China during the past 50 years.
Design/methodology/approach
This study used qualitative and quantitative approaches to collect and analyse data from 157 families in China. Data collection occurred through semi-structured interviews and questionnaire surveys.
Findings
The findings are as follows: average wedding expenses per family have increased, mainly as a result of the substantial growth of indirect wedding costs; the percentage of total wedding expenses represented by direct costs pertaining to the ritual is trending downwards; the percentage of total wedding expenses borne by the groom’s family is much higher than that borne by the bride’s family, and the gap is enlarging; the proportion of newlyweds living with parents was more than 50 per cent in the 1970s and 1980s, decreased to 10 per cent in the 1990s and began slightly increasing again after 2000.
Research limitations/implications
The authors used signal investment theory to explain the fact that the groom’s family bears more of the wedding expenses than the bride’s family does, but more evidences are needed to verify the theory.
Originality/value
This study contributes to the understanding of evolution of wedding consumption of urban families in China, as well as how social and economic factors influence wedding consumptions in different ages, an area with limited previous research. The authors also propose signal investment theory as an alternative explanation to current wedding consumption theories to justify the phenomenon.