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摘要

在这篇文章中,我们介绍了著名烹饪博客作者最常用的情感说服技巧。在导论部分,我们将介绍美食文学的起源,并展示从古代烹饪书到烹饪博客的烹饪相关流派的发展。在接下来的章节中,我们将讨论烹饪博客的显著特征,如评价和情感化,以及说服接收者选择正确的博客和食谱的说服技巧:讨人喜欢、可信、创建社区。在最后一部分,我们得出结论,情感标记和现实的价值是区分烹饪博客与传统流派美食相关的特征。
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Emocjonalne techniki perswazyjne w blogach kulinarnych
Emotional persuasion techniques used in culinary blogs Summary In this paper, we present emotional persuasive techniques that are most often used by wellknown authors of culinary blogs. In the introductory part, we refer to the beginnings of gastronomic literature and show the development of culinary-related genres, starting from ancient cookbooks to culinary blogs. In the following sections, we discuss the distinguishing features of culinary blogs, such as evaluation and emotionalization, as well as persuasive techniques to convince recipients to choose the right blog and recipe: likableness, credibility, creating a community. In the final part, we conclude that emotional marking and valorisation of reality are the features that distinguish culinary blogs from traditional genres related to gastronomy.
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