Biopolitical Aspect of Contemporary Urban Media Architecture

This article is devoted to the study of problems that may occur within the framework of biopolitical approach implementation in the context of contemporary urban management. Considerable emphasis is made upon the study of the media phenomenon development, formation of media architecture infrastructure as an approach of the biopolitics of emotions. The aim of the study is to form a consistent comprehensive understanding of the current trends in the practical implementation of the biopolitical approach methodology while analyzing the specifics of the mediatized space in contemporary city. The article analyzes particularities of nowaday communication in a virtual environment, its impact on the psyche of a moden person, and also raises the problems of contemporary media which has not only acquired the character of abstract information transmitted in distribution, but is embodied in the certain structural specifics of buildings, that has given rise to the development of such a phenomenon as media architecture. The result of the study is an analysis of the problems and prospects of the tendencies of the development of a modern city from the point of a biopolitical approach to urban management in the context of the (trans)formation of the media architectural infrastructure. The main problems, as the study shows, are caused by the lack of proper regulation of urban planning policy implementations from the standpoint of providing a comfortable environment for the life of the urban population. This article is intended for specialists in political science, as well as for researchers whose studies are devoted to the digital biopolitical aspect of modern urban governance.