Research on the Innovation Strategy of Efficient Ideological and Political Education from the Perspective of "Internet +"

The concept of "Internet +" is gradually infiltrating into every industry, and the education industry will naturally be affected. In the positive perspective of the "Internet +" concept penetration, "Internet +" provides a wealth of information for education. In the opposite direction, the "Internet +" concept has changed the thinking mode of contemporary college students and has made it more difficult for teachers to carry out ideological and political education. This paper analyzes the opportunities and challenges faced by ideological and political education in colleges and universities with the influence of "Internet +" on the effective ideological and political education. On this basis, it explores the innovative path of efficient ideological and political education. The improvement of the quality of education provides a theoretical reference.