{"title":"消费者行为资格化价值透视法中的效用","authors":"Ainun Barakah","doi":"10.37348/cendekia.v4i2.67","DOIUrl":null,"url":null,"abstract":"Abstract : Humans are social creatures that consist of two elements, namely self (lust) and soul (spirit), the first element is closely related to the physical while the second is related to mental / spiritual meaning. To measure the level of satisfaction as a consumer, three approaches were taken, namely utility approach, indefer curve approach and attribute approach. This paper will discuss consumer satisfaction using the total utility approach by comparing physical and non-physical satisfaction. The method used is descriptive qualitative, with data sources (library research), namely literature review sourced from several related literature, both from articles or classic books (turats). Keywords : Utilities, Consumer Behavior, Islamic Values","PeriodicalId":127767,"journal":{"name":"CENDEKIA : Jurnal Studi Keislaman","volume":"71 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"UTILITAS DALAM PERILAKU KONSUMEN PERSPEKTIF NILAI KEISLAMAN\",\"authors\":\"Ainun Barakah\",\"doi\":\"10.37348/cendekia.v4i2.67\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract : Humans are social creatures that consist of two elements, namely self (lust) and soul (spirit), the first element is closely related to the physical while the second is related to mental / spiritual meaning. To measure the level of satisfaction as a consumer, three approaches were taken, namely utility approach, indefer curve approach and attribute approach. This paper will discuss consumer satisfaction using the total utility approach by comparing physical and non-physical satisfaction. The method used is descriptive qualitative, with data sources (library research), namely literature review sourced from several related literature, both from articles or classic books (turats). Keywords : Utilities, Consumer Behavior, Islamic Values\",\"PeriodicalId\":127767,\"journal\":{\"name\":\"CENDEKIA : Jurnal Studi Keislaman\",\"volume\":\"71 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-12-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"CENDEKIA : Jurnal Studi Keislaman\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37348/cendekia.v4i2.67\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"CENDEKIA : Jurnal Studi Keislaman","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37348/cendekia.v4i2.67","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
UTILITAS DALAM PERILAKU KONSUMEN PERSPEKTIF NILAI KEISLAMAN
Abstract : Humans are social creatures that consist of two elements, namely self (lust) and soul (spirit), the first element is closely related to the physical while the second is related to mental / spiritual meaning. To measure the level of satisfaction as a consumer, three approaches were taken, namely utility approach, indefer curve approach and attribute approach. This paper will discuss consumer satisfaction using the total utility approach by comparing physical and non-physical satisfaction. The method used is descriptive qualitative, with data sources (library research), namely literature review sourced from several related literature, both from articles or classic books (turats). Keywords : Utilities, Consumer Behavior, Islamic Values
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