D. Kee, Nur Hannis Syakirah, Nurun Najihah, Nurhasanah Aliya, Nur Zahirah Sikumbang
{"title":"雀巢如何在食品行业取得成功:消费者视角","authors":"D. Kee, Nur Hannis Syakirah, Nurun Najihah, Nurhasanah Aliya, Nur Zahirah Sikumbang","doi":"10.32535/ijthap.v4i2.1062","DOIUrl":null,"url":null,"abstract":"The purpose of this study is to analyze consumer perception of how Nestle succeeds in the food industry. The study employed a quantitative research approach, and an online survey was carried out. Data were collected from 121 Nestle consumers in Malaysia. The results show that Nestle's success factor is from the provision of good products at a reasonable price and marketing strategies that Nestle has developed to be the main driver of the growth, which contribute to the organizational success. Discussion and recommendations are presented.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"18 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"How Nestle Succeed in the Food Industry: A Consumer Perspective\",\"authors\":\"D. Kee, Nur Hannis Syakirah, Nurun Najihah, Nurhasanah Aliya, Nur Zahirah Sikumbang\",\"doi\":\"10.32535/ijthap.v4i2.1062\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this study is to analyze consumer perception of how Nestle succeeds in the food industry. The study employed a quantitative research approach, and an online survey was carried out. Data were collected from 121 Nestle consumers in Malaysia. The results show that Nestle's success factor is from the provision of good products at a reasonable price and marketing strategies that Nestle has developed to be the main driver of the growth, which contribute to the organizational success. Discussion and recommendations are presented.\",\"PeriodicalId\":338250,\"journal\":{\"name\":\"International Journal of Tourism and Hospitality in Asia Pasific\",\"volume\":\"18 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-06-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Tourism and Hospitality in Asia Pasific\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32535/ijthap.v4i2.1062\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Tourism and Hospitality in Asia Pasific","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32535/ijthap.v4i2.1062","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
How Nestle Succeed in the Food Industry: A Consumer Perspective
The purpose of this study is to analyze consumer perception of how Nestle succeeds in the food industry. The study employed a quantitative research approach, and an online survey was carried out. Data were collected from 121 Nestle consumers in Malaysia. The results show that Nestle's success factor is from the provision of good products at a reasonable price and marketing strategies that Nestle has developed to be the main driver of the growth, which contribute to the organizational success. Discussion and recommendations are presented.
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