{"title":"多渠道网络体育转播收视动机对收视价值、收视意愿和推荐意愿的影响:体育参与的调节作用","authors":"Keon Woo Kim, C. Na, J. Lee","doi":"10.31308/kssm.28.3.17","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":388892,"journal":{"name":"Korean Journal of Sport Management","volume":"7 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Effect of Multiple Channel Network (MCN) Sport Broadcasting Viewership Motives on Viewership Value, Viewing Intention and Recommendation Intention : Moderating Effect of Sport Involvement\",\"authors\":\"Keon Woo Kim, C. Na, J. Lee\",\"doi\":\"10.31308/kssm.28.3.17\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":388892,\"journal\":{\"name\":\"Korean Journal of Sport Management\",\"volume\":\"7 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-06-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Korean Journal of Sport Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.31308/kssm.28.3.17\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Korean Journal of Sport Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31308/kssm.28.3.17","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Effect of Multiple Channel Network (MCN) Sport Broadcasting Viewership Motives on Viewership Value, Viewing Intention and Recommendation Intention : Moderating Effect of Sport Involvement