From One Empirical Study to 150

Performance feedback research examines how performance relative to the aspiration level on one or more organizational goals influences organizational search and change. It views the organization as solving problems presented by performance shortfalls, consistent with bounded rationality. This chapter examines the start of my research on performance feedback, the growth of this research stream, and how I and other participants in this research stream have sought to stimulate its growth and direct it toward interesting new research questions. In a series of notes on the steps this research stream has taken to advance our knowledge, I outline more general ideas on how research streams can become influential through recruitment of participants and setting of research agendas.