Analysis of Evaluation Indicators of Academic Journals Based on the Background of Digital Communication

In order to test the impact of the communication of new media on the evaluation of academic journals, this paper carries out the evaluation indicator analysis of academic journals based on the background of digital communication. Firstly, taking Chinese science and technology journals as the research object, the WeChat official account is selected as an example of new media platforms, and the authoritative indicators are selected from the citation report and WeChat platform to represent the evaluation of journals and the influence of the WeChat official account respectively. Then, the journals were grouped according to whether they had opened a WeChat public account. And the most representative evaluation indicator of the journal, impact factor was selected as the explained variable. Regression analysis of the impact factors was carried out through other indicators. Finally, this paper obtained the impact factor regression analysis results based on the opened WeChat, not opened WeChat, and the full sample journals. It is proven that digital media has a significant effect on the promotion of the influence of journals. Under the environment of new media communication, the function of the historical scale variables of journals has been weakened to a certain extent.