Reimagining the Retail Store

One of the most important questions that traditional retail enterprises need to address is what is the role of the physical store in a world where retailing no longer needs to be conducted through physical stores and where shoppers live in a ‘digital first, stores maybe’ world. Chapter 8 considers this theme by discussing different ways that retailers can look to reinvent their stores such that they remain relevant and desired. For many, the absolute number of stores may be reduced sharply and the configuration of remaining physical points of presence will change from a network of largely similar stores to a far more diverse set of points of presence.