{"title":"目标广告与消费者推断","authors":"Jiwoong Shin, Jungju Yu","doi":"10.2139/ssrn.3688258","DOIUrl":null,"url":null,"abstract":"This paper investigates how consumers might form inferences from the mere fact that they observe a targeted ad and how firms facing these consumer must choose targeting strategy optimally under competition.","PeriodicalId":216133,"journal":{"name":"MKTG: Pricing (Topic)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"29","resultStr":"{\"title\":\"Targeted Advertising and Consumer Inference\",\"authors\":\"Jiwoong Shin, Jungju Yu\",\"doi\":\"10.2139/ssrn.3688258\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper investigates how consumers might form inferences from the mere fact that they observe a targeted ad and how firms facing these consumer must choose targeting strategy optimally under competition.\",\"PeriodicalId\":216133,\"journal\":{\"name\":\"MKTG: Pricing (Topic)\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-10-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"29\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"MKTG: Pricing (Topic)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3688258\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"MKTG: Pricing (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3688258","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
This paper investigates how consumers might form inferences from the mere fact that they observe a targeted ad and how firms facing these consumer must choose targeting strategy optimally under competition.
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