DEVELOPMENT OF AN INFORMATION SYSTEM TO INCREASE THE COMPETITIVENESS OF A SPORTS CLUB USING A SYSTEM OF BALANCED INDICATORS

The article considers the system of balanced indicators as a method of developing and implementing a general concept of organization development. The system of balanced indicators makes it possible to identify the main modules of a sports club's activities, to show their impact on improving efficiency and competitiveness, and as a result, making a profit. A strategic map has been developed showing the interconnection of all components included in the system of balanced indicators. It is shown that in order to increase the competitiveness of a sports club, it is advisable to use an information system that allows including not only young athletes and their coaches, but also parents in the training process. Inclusion of all interested parties in the training process makes it possible to increase the attractiveness of a club and influence its internal business processes. The article shows that increase in a club's profit is possible due to development of its internal business processes, development of its personnel, and monitoring of the market. The functionality of the developed information system is given. The difference between the developed information system and the information systems offered in the market is shown.