EVALUATION OF THE BARRIERS TO TRADE STANDARDS: A SURVEY OF ETHIOPIA’S FRESH FRUIT EXPORT

Fruit production and exports in Ethiopia play an important part in the local economy, providing a source of income for roughly five million farmers, creating jobs, and producing foreign exchange revenues. The country has a lot of fresh fruit production and export potential. On the other hand, trade standards are becoming a global phenomenon. Exporting items to developed-country markets is becoming increasingly difficult for developingcountry countries. Ethiopia's government is promoting the fresh fruit export industry as a vital sector with enormous potential for economic development. The general objective of this study is to assess and evaluate the barriers of trade standards: a survey of Ethiopia’s fresh fruit exports. The data was taken through a purposive sample technique with a standardized questionnaire with a reliability of 0.853 from fresh fruit producers in Ethiopia. Furthermore, the data were analyzed through SPSS by applying the Pearson correlation, and one-way ANOVA. The result showed that there was not a significant effect of years of experience of the participants and no significant effect of age of the participants on trade Standard of fresh fruits. At the same time, the Benefits of Keeping standards has no significant relationship with the risks of unfit fruits exported to the international market.