A. Nubatonis, Elisabeth Ananda Putri Alupan, Achmad Subchiandi Maulana, Umbu Joka, B. P. Sipayung
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摘要

在Kota Kefamenanu区,食用槟榔已经成为一种社会文化。切片的干果槟榔是一种选择,因为它可以保存很长时间。Kota Kefamenanu街道的干果片分为两种,即干鸢尾batu干果和干鸢尾muda干果。本研究旨在分析亚打凯法门努区消费者购买切片槟榔干和切片槟榔干果的决策。该研究于2021年9月至10月进行。本研究使用的样本数量为150个。采用Eviews9软件对克法门努市消费者决策进行logistic回归分析。结果表明,心理因素和质地变量对消费者消费槟榔干果切片的决策有显著影响。
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Keputusan Konsumen Mengkonsumsi Pinang Kering Iris di Kecamatan Kota Kefamenanu Kabupaten Timor Tengah Utara
Consumption of areca nut has become a culture of society in the District of Kota Kefamenanu. Sliced dried areca nut is an option for consumption because it can last a long time. Slice dried arecal nut in Kota Kefamenanu sub-district is divided into two types, namely dry iris batu nut and iris dry muda nut. This study aims to analyze the consumer's decision to consume sliced dried areca batu and slice dry areca muda nut in Kota Kefamenanu District. This research was conducted from September to October 2021. The number of samples used in this study was 150. Consumer decisions in Kefamenanu City were analyzed by logistic regression using software Eviews9. The results showed that psychological factors and texture variables had a significant effect on consumer decisions to consume sliced dried areca nut in Kefamenanu City District.
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