手机银行采用中的交互视角:可用性和兼容性的作用

H. M. Sitorus, R. Govindaraju, I. Wiratmadja, I. Sudirman
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引用次数: 7

摘要

手机银行是利用信息通信技术提供金融服务的最新电子银行渠道之一。尽管它提供了许多好处,但许多印尼银行面临着手机银行采用率低的问题。研究是什么让客户完全接受手机银行可以帮助银行制定有效的策略来解决这个问题。本研究从互动的角度考察了手机银行的采用情况。本研究的目的是调查个人与技术之间的相互作用,特别是可用性和兼容性在移动银行采用中的作用。在对技术采用、手机银行采用、可用性和兼容性文献进行研究的基础上,提出了一个研究模型。测试了5个构念,即满意度、感知有用性、感知易用性、感知易学性和兼容性;研究了构念之间的关系及其对继续使用手机银行的意愿的影响。结果表明,兼容性和满意度显著决定了继续使用手机银行的意愿。结果还表明,感知易用性和感知易学性是不同的构念,在解释满意度方面具有不同的作用。
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Interaction perspective in mobile banking adoption: The role of usability and compatibility
Mobile banking is one of the latest electronic banking channels that provide financial services through information and communication technologies. Although it offers numerous benefits, many Indonesian banks face problem of low mobile banking adoption. A study on what makes customer fully accept mobile banking can help banks develop effective strategies to answer this problem. This study examines mobile banking adoption from an interaction perspective. The purpose of this study is to investigate the interaction between individual and technology, specifically the role of usability and compatibility on mobile banking adoption. Based on literature study on technology adoption, mobile banking adoption, usability and compatibility literatures, a research model is proposed. There are 5 constructs examined, i.e. satisfaction, perceived usefulness, perceived ease of use, perceived learnability and compatibility; the relationship of the constructs and their effects on intention to continue using mobile banking are examined. The results indicate that intention to continue using mobile banking is significantly determined by compatibility and satisfaction. The results also show perceived ease of use and perceived learnability are different constructs and have different roles on explaining satisfaction.
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