The social transformations of tourist activity on the coast of the municipality of San Blas, Nayarit

Since the creation of the New Tepic-San Blas Highway, the coast region of that municipality represents today one of the most important areas of the tourist activity of the state of Nayarit, which has led to the establishment of large investments for tourism development and for the needs demanded by the inhabitants of the region. However, positive and negative impacts have been identified that put current conditions and social, economic and environmental transformations on alert in the study area. One of the priorities of this research is to create strategies for sustainable tourism development, since this perspective allows to consider benefits for the current generation, as well as in future generations, so that sustainable tourism in its purer sense is an industry committed to making low impact on the environment and local culture, while contributing to generating income and employment for the local population and thus improving the host communities of the coastal region of San Blas, Nayarit. Therefore, strategies have been analyzed that assist in the local and regional development of the populations of the San Blas Coast, so that service providers achieve quality in their products, the inhabitants are partners in decision-making, tourist lead themselves properly and neatly, and public servants ensure the safety and common well-being of those involved.