Service-Action-Objects

With the diversity of digital platforms available nowadays, captur- ing, integrating, and analyzing user interactions across multiple platforms in a uniform way is critical for determining the over- all system's success. We present recommendations for a cross- platform system for logging interaction data. The ideal logging system should be: expressive, customizable and future-ready, struc- tured and consistent, developer-friendly, unobtrusive, and easy- to-interpret and convey to others. Based on these recommenda- tions we propose Service-Action-Objects, an approach that cap- tures interaction data on each platform as events in the form of a Service, a distinct feature such as a \blog," an Action, an action that a user has performed within the service such as \wrote an article," and Objects, an object or set of objects being acted on by the user such as the identi er of the blog article written. We discuss the strengths and limitations of this approach and present examples.